Joey Blair

• Cultivated a niche following in lifestyle & product review content, rapidly growing my accounts to 13.3k followers across 2 platforms through strategic use of hashtag optimization and relevant/niche content creation.
• Content creation on TikTok for product promotions for TikTok Shop product within sample feature, as well as promoting other brands who reach out for collaboration or through ambassadorship programs.
• Generated Instant purchases and boosted sales/product visibility for products.
• Strategic use of creator search insights

• Created engaging and on-brand social media content targeted at the college demographic
• Produced high-quality multimedia content (photos, videos, reels, stories) for platforms like Instagram and TikTok, driving brand awareness and engagement
• Utilized creative storytelling to highlight key product features and connect with the target audience authentically

• Organized on-campus events and tabling to promote GroupMe, increasing user sign-ups and brand visibility.
• Engaged students through social media, showcasing GroupMe's features and driving app downloads.
• Tracked success through sign-up metrics, event participation, and social media engagement.

• Content Creation on TikTok & Instagram
• Creating content to promote GroupMe; a group messaging app and their newly launched updates with Microsoft Copilot Integration as well as other features brought with the update.

• Created and managed engaging social media content, showcasing PINK's products through styling and on-brand posts tailored to the college demographic.
• Organized and hosted campus events, fostering brand loyalty through interactive experiences and giveaways.
• Facilitated promotional campaigns, including contests and product launches, to boost student involvement and social media reach.

Super Summer Readers program

• Taught children how to read over the summer breaks, helped them select books at their reading levels, and provided educational and emotional support for children with low social skills, at lowering learning levels, or troubled home life.
• Assisted with breakfast preparation, cleaning and activity setup, and bookroom organization/logging to ensure smooth program operation

• Improved child safety by vigilantly monitoring play areas and consistently enforcing rules.
• Planned fun outings and educational activities to keep children entertained.