JOEY CICCONE
3050 Rue D'Orleans Unit 354 San Diego,CA
Summary
Bilingual Copywriter with an extensive track record spanning over a decade of successfully collaborating with Creative Directors and Art Directors as an integral part of creative teams developing and pitching winning campaigns for a wide variety of clients in both English and Spanish.
Overview
19
19
years of professional experience
Work History
FREELANCE COPYWRITER
Loma Media
San Diego, CA
01.2013 - 03.2023
- Worked with Loma Media as an Independent Contractor since 2013 on a project- to-project basis between full-time employment positions.
- In charge of adapting and translating scripts into Spanish for clients like the World Trade Organization, San Diego Chargers, and San Diego Food Bank to help them reach a growing Hispanic audience more effectively
- Providing on-set Assistant Director services and overseeing post-production editing sessions
- Integral part of the Loma Media team selected by The San Diego County Fair’s governing board every year to handle their marketing campaigns from 2013 to 2022 (except 2016), setting new attendance records for the fair several years in a row.
BILINGUAL COPYWRITER
Walton Isaacson
Los Angeles, CA
02.2022 - 10.2022
- Developing new ideas and writing copy for notable brands like Lexus, McDonald's, and NBCU for various platforms (TV, Radio, and Social Media.)
- Part of the creative team that landed Tostitos as a W.I. client
- Lead Copywriter for NBCU’s “Open Doors” project, showcasing different small businesses every month and promoting them nationwide.
BILINGUAL COPYWRITER
Freedom Forever Solar
Temecula, CA
01.2020 - 07.2020
- In charge of translating and rewriting all customer-facing copy. This included company brochures and manuals, writing press releases, and subtitling all videos to help the company reach a whole new audience.
- Writing employee-facing copy like weekly email newsletters and special announcements and press releases on the CEO’s behalf.
- Provided Spanish translations, voice-overs, and captions for all Freedom Forever videos.
BILINGUAL COPYWRITER
Wondros
La Jolla, CA
02.2019 - 08.2019
- In charge of all Spanish-language messaging for Scripps Research’s “ALL OF US” project, helping it become the largest research study ever conducted by substantially increasing the level of participation from Spanish-speaking volunteers.
- Crafted persuasive and informative content for the Hispanic Community highlighting the many benefits of participating in research studies.
- Brought the “ALL OF US” Facebook Live and YOUTUBE webcasts to an entirely new audience by providing real-time (Spanish) translations for Francis S. Collins, M.D., Ph.D.,and answering questions for users in the chat during the live streams.
COPYWRITER | CREATIVE DIRECTOR
Medicis Communications
San Diego, CA
06.2004 - 02.2019
- Pitched and sold Petco their first Spanish-language campaign and landed them as our biggest client at the time
- An integral part of the creative team behind several Spanish-language campaigns for The San Diego Padres that quickly met and exceeded the client’s ticket sales goals for the Hispanic community.
- Worked closely with Non-Profit Organizations like the Neighborhood House Association and healthcare providers like the Red Cross, Mexican Consulate, and the San Ysidro Health Center to raise awareness about important causes and disseminate critical information effectively.
Education
Media Communications - A/V Production, Psychology And General Studies
GROSSMONT COLLEGE
Certificate in Digital Marketing -
SAN DIEGO STATE UNIVERSITY
Skills
- Copywriting, Editing and Review
- Excellent Interpersonal Communications
- Marketing Communications
- Product Naming
- Tone and Language Variations
- Campaign Development
- Adobe Systems Software
- Product Features Highlights
- Creative Thinking
- Generating Brand Awareness
- Fluent in Spanish
- Press Release Writing
- Problem Solving
- Persuasive Presentations
References
REFERENCES
References are available upon request
Timeline
BILINGUAL COPYWRITER
Walton Isaacson
02.2022 - 10.2022
BILINGUAL COPYWRITER
Freedom Forever Solar
01.2020 - 07.2020
BILINGUAL COPYWRITER
Wondros
02.2019 - 08.2019
FREELANCE COPYWRITER
Loma Media
01.2013 - 03.2023
COPYWRITER | CREATIVE DIRECTOR
Medicis Communications
06.2004 - 02.2019
Media Communications - A/V Production, Psychology And General Studies
GROSSMONT COLLEGE
Certificate in Digital Marketing -
SAN DIEGO STATE UNIVERSITY
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