Joey Jordan
Fallbrook,CA
Summary
Performance driving instructor and luxury client experience specialist with 10+ years working with Porsche and professional race teams. Skilled at balancing the thrill of high-speed driving with the safety and comfort clients expect. Experienced in brand ambassadorship, high-touch hospitality, sponsorship marketing, and social media content creation. Multilingual communicator (French B2, Spanish A2) with a deep passion for global car culture and unique enthusiast vehicles.
Overview
9
9
years of professional experience
Work History
Copywriter/Ghostwriter
Self Employed Writer
Fallbrook, California
07.2018 - Current
- Developed and implemented marketing strategies for multiple companies across various channels and audiences (email, social media, press releases, and more)
- Managed multiple projects simultaneously while adhering to strict deadlines.
- ghostwrote a handful of biographies for influential people, handling interviews, narrative building, as well as the book's marketing strategy
Racing Car Driver
Corksport
Vancouver, Washington
01.2018 - Current
- Worked closely with gentleman drivers and sponsors to ensure a premium, professional on-track experience, combining performance coaching with concierge-level service
- Participated in promotional events to represent the team and engage with fans.
- Collaborated with engineers to optimize car performance and setup before races.
- Produced several marketing campaigns to increase ROI for our sponsors
Porsche Driving Instructor
Porsche
Los Angeles, California
08.2016 - Current
- Trained instructors and developed comprehensive training programs for performance driving.
- Managed live programs while ensuring adherence to safety standards.
- Acted as brand ambassador, engaging potential customers with Porsche offerings.
- Delivered beginner to advanced performance driving instruction in high-risk environments, while curating a custom customer service experience
Education
Bachelor of Arts - History
University of California, Santa Barbara
Santa Barbara, CA06-2016
Skills
- Luxury client experience & concierge-level service
- Performance driving instruction (track & road)
- Safety-focused event management
- Brand partnerships & sponsorship marketing
- Social media content creation & storytelling
- Negotiation & customer relationship management
- Multilingual communication: French (B2), Spanish (A2)
- Tools: Google Workspace, CRM systems, ad platforms
Affiliations
- Deeply passionate about vintage and quirky cars — imported a van from Japan and drove it from California to South America; own a rare 1980s rally homologation car (1 of 3000 produced); currently adventuring in a Citroën C15, with plans for a future surf trip to Africa.
- Passionate about art, literature, and storytelling — enjoy weaving creativity into every project, from marketing campaigns to personal writing.
Timeline
Copywriter/Ghostwriter
Self Employed Writer
07.2018 - Current
Racing Car Driver
Corksport
01.2018 - Current
Porsche Driving Instructor
Porsche
08.2016 - Current
Bachelor of Arts - History
University of California, Santa Barbara
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