Joey P. Vaughns III
New York,NY
Summary
Strategic Public Relations leader with expertise in brand development, sponsorship strategy, and partnership activation within sports and entertainment. Proven success driving integrated, cross-platform campaigns and fan engagement initiatives, supported by a 200K+ combined social media audience. Open to immediate relocation; housing secured.
Overview
15
15
years of professional experience
Work History
Assistant Manager
Whole Foods Market
05.2017 - Current
- Lead daily operations and oversee a team of approximately 75 employees, ensuring operational efficiency and quality customer service in a fast-paced environment.
- Responsible for the customer service eco-system, to align with the mission statement and values of the corporation.
- Onboard, train, and manage the recruiting/training staff along with payroll and hours.
- Responsible for strong relationships with new and existing brands, within Wholefoods Market.
Influencer/Content Creator
Instagram
05.2017 - Current
- Develop and execute creative, cross-platform social media strategies,as an International Fitness Influencer with a reach of (Instagram: 125K, TikTok: 50K, Facebook: 68K, YouTube: 1K) and enhanced brand engagement.
- Produce client-facing content and pitch materials for multiple fitness brands, leveraging expertise in marketing, sponsorship, and branded entertainment.
- Work exclusively currently with brands such as: GNC, C4, Cellucor, Flex Pro Meals, Hunks and Hounds Charity, Gingttco Clothing, Chamelo Sunglasses, Magic Spoon Cereal, Emporio Armani Cologne, Optimum Nutrition, New York Sports Club, etc.
- Cultivate strong client relations and strategic partnerships by aligning content with brand objectives and audience trends, driving organic revenue growth.
General Manager (GM)
RETRO FITNESS
01.2016 - 12.2016
- Managed and Coached up to 25 employees.
- Recruited, onboarded, and trained new employees.
- Conducted monthly huddles and training services for the team.
- Provided consistent customer service to our daily guest of 2500.
Assistant Store Manager
PetSmart
11.2010 - 02.2016
- Managed up to 50 employees while, helping associates achieve productivity, merchandising, and service goals.
- Oversaw inventory management, stock replenishment, and visual merchandising standards
- Assisted with scheduling, cash handling, and ensuring compliance with company policies and procedures.
Education
Master of Science - Global Sport Management
New York University (NYU)
New York, NY08-2025
Bachelor's degree - Human Biology, Psychology
Hunter College
New York06-2024
Associate of Science - Recreation Therapist
LaGuardia Community College
New York06-2022
Skills
- Project management abilities
- Corporate social responsibility
- Marketing
Accomplishments
- Assistant Team Manager of the Year Award (2024) Wholefoods Market
- Team Member Appreciation Week Recipient (2025) Wholefoods Market
- Sports Business Society Member (2024-2026) New York University
- Charity Model for Hunks and Hounds (2023) Celebrity Photographer Mike Ruiz Calendar
- Contestant for Mr. Health and Fitness (2023 and 2026) Muscle & Fitness Magazine
- New York Yankees Presentation-Ticketing (2025)
Timeline
Assistant Manager
Whole Foods Market
05.2017 - Current
Influencer/Content Creator
Instagram
05.2017 - Current
General Manager (GM)
RETRO FITNESS
01.2016 - 12.2016
Assistant Store Manager
PetSmart
11.2010 - 02.2016
Master of Science - Global Sport Management
New York University (NYU)
Bachelor's degree - Human Biology, Psychology
Hunter College
Associate of Science - Recreation Therapist
LaGuardia Community College