Johanna Castillo Mora
Amity
Summary
Dynamic communicator and seasoned journalist with a proven track record at BAUM Digital, enhancing reader engagement through compelling storytelling and multimedia content. Skilled in bilingual content creation and social media strategy, I excel in deadline management and investigative reporting. My work boosts brand visibility and fosters audience interaction, showcasing a blend of creativity and organizational prowess.
Overview
10
10
years of professional experience
Work History
Journalist
BAUM Digitial
10.2017 - 03.2018
- Wrote, edited and produced stories for Internet and digital channels.
- Researched and gathered information to develop accurate and credible stories.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Utilized social media to engage readers and promote content.
- Increased readership through engaging storytelling and attention-grabbing headlines.
- Utilized social media channels to promote articles and interact with readers, increasing online engagement rates.
- Proved successful working within tight deadlines and a fast-paced environment.
- Developed multimedia content, enhancing stories with video and audio elements for richer audience experience.
- Led team of journalists in covering major events, coordinating efforts to ensure comprehensive coverage.
- Engaged with audience through social media platforms, answering questions and providing additional context to stories.
Marketing Specialist
College HISPANOAMERICANA
05.2015 - 06.2017
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
Journalist
EXTRA Newspaper
04.2014 - 02.2015
- Wrote and published articles for leading newspapers and magazines.
- Researched and gathered information to develop accurate and credible stories.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Adapted writing style for diverse audiences across print, online, and multimedia platforms.
- Collaborated with editors and other journalists to create compelling content.
- Increased readership through engaging storytelling and attention-grabbing headlines.
Secretary
Vida Abundante
05.2010 - 11.2013
- Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or financial data.
- Answered multi-line phone system and enthusiastically greeted callers.
- Maintained daily report documents, memos and invoices.
- Scheduled appointments and conducted follow-up calls to clients.
- Entered data into system and updated customer contacts with information to keep records current.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Managed executive calendars, scheduling appointments and meetings to optimize time management.
Radio Host
SENDAS DE VIDA
01.2008 - 04.2010
- Produced creative radio segments focused on music, current events and lifestyle topics.
- Recorded and edited high-quality interviews and audio clips for broadcast.
- Adapted quickly to changing circumstances during live broadcasts, demonstrating professionalism and poise under pressure.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Attended promotional events to create station awareness and build listener reach.
- Operated studio sound boards, desks and playout software for slick, professional broadcasts.
- Answered booth call line and took song suggestions or comments from listeners.
Education
Specialty - Business Administration
COLEGIO VOCACIONAL Monsenor Sanabria
Costa Rica12-2006
Skills
- Speak and write in Spanish and English
- Writing and editing for newspaper and social media
- Good Speaker and teacher
- Initiative and plan maker
- Deadline management
- Social media engagement
- Content creation
- Breaking news coverage
- Good Scheduler and Organizer
- Multimedia production
- Story development
- Investigative reporting
- Foreign language fluency
- Video editing capabilities
- Microsoft office
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Journalist
BAUM Digitial
10.2017 - 03.2018
Marketing Specialist
College HISPANOAMERICANA
05.2015 - 06.2017
Journalist
EXTRA Newspaper
04.2014 - 02.2015
Secretary
Vida Abundante
05.2010 - 11.2013
Radio Host
SENDAS DE VIDA
01.2008 - 04.2010
Specialty - Business Administration
COLEGIO VOCACIONAL Monsenor Sanabria
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