Johanna Esparza
Los Angeles,CA
Summary
Media partnerships and account management professional with 4+ years of experience driving revenue through integrated brand programs across digital, social, audio, and live events. Currently manage $550K+ in billable revenue at Audacy, building long-term client relationships with brands like Kia, Ikon Pass, and Safeway through custom, culture-forward campaigns. Known for a consultative sales approach, strong presentation skills, and cross-functional collaboration. Proven track record in driving client satisfaction and revenue growth through strategic account management. Expertise in consultative sales and integrated media campaigns.
Overview
8
8
years of professional experience
Work History
Sales Project Manager
Audacy
Los Angeles, CA
09.2022 - Current
- Grew and retained a $550K+ portfolio of existing clients, as measured by total billable revenue, by developing strategic, consultative brand partnerships across digital, social, audio, OTT, and live events.
- Expanded client spend across key accounts (Kia, Ikon Pass, Safeway, SDCCU), as measured by repeat bookings and upsell revenue, by identifying cross-sell opportunities within integrated, 360° media programs.
- Increased event attendance by 20% year-over-year, as measured by ticket scans and on-site engagement, by leading experiential activations and branded content sponsorships tied to on-air and digital campaigns.
- Improved campaign performance and client satisfaction, as measured by delivery accuracy and post-campaign recaps, by serving as the primary point of contact for assigned accounts from proposal development through execution and optimization.
- Strengthened agency and brand-direct relationships, as measured by renewal rates and client feedback, by collaborating cross-functionally with editorial, creative, social, video, and events teams to deliver custom solutions.
- Enhanced forecasting and pipeline visibility, as measured by on-time launches and reduced revisions, by managing CRM-style systems (WideOrbit, VCreative) and maintaining accurate reporting for sales leadership.
Sales Coordinator
Audacy
Los Angeles, CA
05.2022 - 09.2022
- Increased AE productivity and revenue throughput, as measured by faster order processing and fewer errors, by supporting full sales cycle execution from proposals to trafficking and billing.
- Improved on-air and digital placement accuracy, as measured by reduced makegoods, by coordinating with traffic and digital teams using CRM and order management systems.
- Elevated client service standards, as measured by response times and satisfaction, by acting as a key liaison between AEs, clients, and internal departments.
Media Researcher
Checkers International, Inc.
Sherman Oaks, CA
01.2020 - 05.2020
- Improved casting brand safety decisions, as measured by reduced reputational risk, by delivering detailed research reports for network and production partners.
Marketing Coordinator
Warner Music Latina
Los Angeles, CA
01.2018 - 05.2020
- Increased artist brand visibility, as measured by media coverage and audience engagement, by executing integrated marketing campaigns across digital, social, email, and live events.
- Strengthened media and agency relationships, as measured by repeat placements and press hits, by developing and distributing branded press kits and content strategies.
- Supported sponsorship and experiential activations, as measured by event attendance and social reach, by coordinating promotional tours and live experiences.
Education
Bachelor's Degree - Television and Film with a focus in Broadcast Journalism
California State University Los Angeles
Los AngelesSkills
- Strategic Account Management & Client Retention
- Consultative / Relationship-Driven Sales
- Integrated Brand Partnerships (Digital, Social, Audio, Print, Events)
- 360° Campaign Development & Execution
- Branded Content & Sponsorship Programs
- Upselling & Cross-Selling Opportunities
- Proposal Development & Pitch Presentations
- Media & Agency Relationship Management
- Cross-Functional Collaboration (Creative, Editorial, Social, Events)
- CRM & Pipeline Management
- Audience Targeting & Media Strategy
Websites
Timeline
Sales Project Manager
Audacy
09.2022 - Current
Sales Coordinator
Audacy
05.2022 - 09.2022
Media Researcher
Checkers International, Inc.
01.2020 - 05.2020
Marketing Coordinator
Warner Music Latina
01.2018 - 05.2020
Bachelor's Degree - Television and Film with a focus in Broadcast Journalism
California State University Los Angeles