Experienced international affairs and economic development professional with over eight years of success in promoting foreign direct investment, fostering public-private partnerships, and facilitating trade between North America and Africa. Proven track record in stakeholder engagement, diplomatic representation, and program development aligned with sustainable growth and innovation.
• Facilitated media exposure and increasing audience reach through targeted communication strategies. • Assisted in drafting press releases, promotional materials, and event briefs, ensuring consistent messaging aligned with the brand's vision.
• Collaborated closely with media outlets, journalists, and influencers to secure coverage and generate public interest • Analyzed audience data to tailor outreach efforts and optimized communication tactics based on feedback and performance metrics.