Johanna Morse
Framingham,MA
Summary
Experienced events and media executive with deep expertise in financial planning, strategic planning and process building. Demonstrated accomplishments in team building, leadership development and scaling businesses and brands.
Overview
10
10
years of professional experience
Work History
Executive Vice President
Emerald Expositions
Framingham, MA
02.2022 - 10.2022
- Lead portfolio consisting of 12 brands including; 22 events, 3 digital media brands, subscription platforms, B2B content agency and digital products totaling approximately $50M in revenue across 7 markets
- Responsible for 4 acquisitions including target identification, due diligence, and integration
- Manage a team of over 120 employees over 7 locations, domestically and internationally
- Built a portfolio focused team structure to support lead generation, targeted content, deep audience and customer understanding, marketing services and creating a closed ecosystem between events and media
- Streamlined platforms and tech solutions to improve data, customer knowledge, improve customer experience, and create agility with product development and event and content synergies
- Responsible for P&L oversight including budget development and forecasting
Senior Vice President
Emerald Expositions
Framingham, MA
09.2018 - 02.2020
- Built pan-organization processes and best practices for all aspects of conference development (including; advisory boards, speaker recruitment, working with media, marketing, conference structure, operations, team structure etc.)
- Implemented a cadence of trainings, mentoring and oversight to implement and enforce processes and best practices
- Identified high risk events and created specific Brand Operating Plans and implemented with teams
- Developed pan-organizational content strategy for media and events
Vice President, Managing Director, CBI
Advanstar/UBM
Burlington , MA
10.2012 - 09.2018
- Oversaw and was responsible for P&L, content, marketing, sales and operations for over 100 events annually
- Launched 30 plus new events annually
- Grew the portfolio to 20-30% international events
- Built a team structure that allowed the business to scale from 60 plus events to over 100
- Established a rigorous and methodical process that could be replicated across all events to ensure best practices were applied and to allow for scale
- Established a robust topic generation and new launch process
Education
Master of Arts - Political Science And Government
Simmons University
Boston, MA05.1994
Bachelor of Arts - Political Science And International Relations
Simmons University
Boston MA05.1993
Skills
- Strategic business planning
- Revenue growth
- Team building and leadership
- Building business models for scale and growth
- Product launch
- Financial planning
Timeline
Executive Vice President
Emerald Expositions
02.2022 - 10.2022
Senior Vice President
Emerald Expositions
09.2018 - 02.2020
Vice President, Managing Director, CBI
Advanstar/UBM
10.2012 - 09.2018
Master of Arts - Political Science And Government
Simmons University
Bachelor of Arts - Political Science And International Relations
Simmons University
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