John Barbaro
Fairfield
Summary
Recent marketing graduate with experience in the Name, Image, and Likeness (NIL) sports and apparel industry. Served as Head of Marketing and Operations at The NIL Shop, promoting products tied to individual college athletes and managing social media campaigns. Seeking an early-career role in marketing, sales, social media, or other business functions where I can build relationships, support brand growth, and continue developing professionally.
Overview
2
2
years of professional experience
Work History
Head of Marketing & Operations
The NIL Shop
09.2023 - 06.2025
- Led marketing and operations for a Name, Image, and Likeness (NIL) apparel business, promoting products tied to individual college athletes and managing social media campaigns.
- Built and maintained direct relationships with athletes to create partnerships and support brand growth.
- Oversaw apparel production, inventory, order fulfillment, and collaborated with ownership on pricing, promotions, and overall business strategy.
Union Laborer
Laborers Union Local 731
06.2023 - 09.2023
- Assisted with materials handling, logistics, and site support on a large-scale construction project, working efficiently in a team-based, physically demanding environment.
Restaurant & Hospitality Roles
Nicholas Anthony’s Family Kitchen, Roxbury Diner, Gencarellis Restaurant
- Supported daily operations, customer service, and order fulfillment in fast-paced settings while developing teamwork, communication, and problem-solving skills.
Education
Bachelor of Science - Marketing
Rowan University
Glassboro, NJ05.2025
Skills
- Experience leading athlete outreach and brand partnerships within the Name, Image, and Likeness (NIL) sports and apparel space
- Skills include marketing strategy, social media management, relationship building, operations, sales, and project management gained through hands-on experience in the NIL sports and apparel industry
- Proven leadership in fast-paced environments, managing projects from concept through execution
- Friendly, positive attitude
- Attention to detail
- Dependable and responsible
Accomplishments
- Helped expand The NIL Shop’s athlete network and apparel sales through new partnerships and marketing strategies
- Balanced full-time academic coursework with business leadership and philanthropy/fundraising involvement
- Recognized by management and peers for initiative, professionalism, and drive
Leadership Experience
Head of Philanthropy, Alpha Chi Rho Fraternity – Rowan University | 2023 – 2024
Timeline
Head of Marketing & Operations
The NIL Shop
09.2023 - 06.2025
Union Laborer
Laborers Union Local 731
06.2023 - 09.2023
Restaurant & Hospitality Roles
Nicholas Anthony’s Family Kitchen, Roxbury Diner, Gencarellis Restaurant
Bachelor of Science - Marketing
Rowan University