Spearhead the analysis of ABC Primetime, Latenight, and Specials advertiser revenue, providing strategic insights and tailored pricing solutions to maximize revenue, resulting in an improvement in revenue efficiency
Optimize displacement and pro forma requests by collaborating with programming and finance teams, driving revenue growth and enhancing financial performance
Coordinate with multiple departments to manage inventory loads, ensuring seamless operations and minimizing discrepancies by 15%
Direct the creation of comprehensive weekly, monthly, quarterly, and yearly forecasts, enabling leadership to make informed decisions for future growth
Revamped reporting structures, saving 3-4 hours per week and improving data accuracy
Collaborate with ESPN, Hulu, and Disney+ teams for aligned forecasting, resulting in a 10% improvement in pacing accuracy
Data Analyst
Horizon Media Inc
New York, NY
08.2021 - 07.2023
Developed advanced forecast models, enhancing forecast accuracy by 10% and improving future campaign performance predictions
Architected an automated data infrastructure using Tableau, SQL, and KNIME, reducing manual work by 4 hours per week
Deployed regression models to solve client challenges, resulting in an increase in client retention through strategic insights
Executed A/B testing strategies, improving customer conversion rates and driving significant business results
Led the monthly creative recap reporting process using Tableau, resulting in a 5% increase in customer engagement across multiple campaigns
Data Analyst
Willis Towers Watson
West Chester, PA
08.2020 - 08.2021
Managed large, multi-dimensional datasets using advanced Excel functions, driving insights that informed high-level business decisions
Collaborated with project managers and cross-functional teams to deliver in-depth analytics, applying advanced quantitative techniques
Designed and implemented predictive models, resulting in more accurate forecasting and an increase in strategic decision-making for clients
Streamlined data analysis processes, reducing time for data cleansing by 20%
Education
Master of Science - Applied Statistics
West Chester University
West Chester, PA
04.2022
Bachelor of Science - Mathematics
Arcadia University
Glenside, PA
05.2020
Skills
Programming Languages: SQL, R, Python
Data Visualization: Tableau, Advanced Excel, Google Analytics
Statistical Modeling: Linear Regression, Logistic Regression, Predictive Modeling
Product Analytics: KNIME, A/B Testing, Amazon Web Services (AWS)
Data Management & Analysis: Data Cleaning, Normalization, Forecasting, Performance Monitoring