John De La Torre-Ugarte

• Lead product discovery and UX strategy for two flagship sports sponsorship analytics platforms, integrating Census Data, AI, data modeling, computer vision, and LLMs.
• Implemented design processes that improved workflow efficiency and reduced project timelines.
• UX Strategy & Ecosystem Alignment: Redesign of Relo Edge increased adoption +38%, reduced churn -22%.
• 0→1 Experience Design: Designed and launched Relo Census reduced time-to-insight 45%.
• AI-Driven UX Leadership: Integrated LLMs, generative AI, and computer vision into product workflows supported predictive insights and smarter decision-making.
• Design Systems & Accessibility: Created atomic Figma systems with WCAG, ADA, Section 508-compliant patterns unified components and cross-product interaction models.
• Research & Usability: Conducted user interviews, usability testing, and journey mapping via Pendo and stakeholder sessions informed roadmap and design.
• Agile Collaboration: Partnered with product and engineering in cross-functional agile squads to deliver iterative releases.
• Mentorship & Adoption: Ran demos, usability sessions, and stakeholder reviews built trust and accelerated adoption across clients and internal teams.
• Collaborated with cross-functional teams to align design strategies with business objectives.
• Tools: Figma • Figma MCP Server • Cursor + Claude • UX Pilot • Pendo • Confluence • Jira

• Designed scalable UX systems for wearable iOS/Android Devices and clinical trial tools for a decentralized platform used by patients, clinicians, and sponsors across global healthcare environments.
• Collaborated with cross-functional teams to define product vision and roadmap.
• Led design initiatives to enhance user experience in digital health applications.
• Conducted user research, synthesizing findings into actionable design solutions.
• Built Medable's first comprehensive design system unified teams across web, iOS, and Android.
• Critical Redesigns: Digital Consent + Translation Manager ensured compliance with FDA, GDPR, and accessibility (WCAG, ADA, Section 508).
• Impact: Reduced design inconsistency 30%, cut engineering rework 40%, accelerated trial launches 20%.
• Research & Validation: Conducted usability testing, prototyping sprints, and task analysis with clinicians, PMs, and CS.
• Collaboration: Partnered with cross-functional agile squads to deliver compliant, user-centered solutions.
• Tools: Figma • Lookback • Tailwind CSS • IOS/Android • Storybook

• UX Research & Insights: Led interviews, usability testing, and analytics review for AI-driven trial platforms.
• IA & Workflow Optimization: Improved navigation of data-heavy dashboards reduced support queries.
• Design Delivery: Built wireframes, mockups, and prototypes for agile squads.
• Collaboration: Worked with PMs, engineers, and regulatory teams delivered compliant, user-centered solutions.
• Conducted user research and usability testing to inform design decisions.
• Developed high-fidelity prototypes using Figma and Sketch for client presentations.
• Increased customer satisfaction by addressing user feedback and incorporating design improvements accordingly.
• Mentored junior designers, fostering skill development and design best practices.
• Streamlined design processes, improving workflow efficiency across teams.
• Analyzed user feedback to drive iterative improvements in product features.
• Conducted user research, synthesizing findings into actionable design solutions.
• Led user-centered design processes to enhance product usability and accessibility.
• Tools: Figma • Tailwind CSS • IOS/Android • Miro • Storybook

Team Leadership: Directed 5-6 designers delivering merchant payments, budgets, staff payments, portfolio management, and compliance workflows.

• Platform Ownership: Designed Commercial Client Intake platform streamlined compliance-heavy onboarding across web + native iOS.
• Led design team in developing innovative product concepts, enhancing user experience and market appeal.
• Mentored junior designers, fostering skill development and ensuring adherence to best practices in design processes.
• Developed and maintained design guidelines that ensured consistency across all branding materials and digital platforms.
• Enhanced user experience by leading a team in designing intuitive interfaces and digital products.
• Research & Workshops: Led discovery (interviews, card sorting, affinity maps) aligned workflows with compliance & scalability.
• Impact: Delivered secure, scalable workflows adopted across commercial banking clients.
• Tools: Figma • InVision • Adobe Creative Cloud

• Redesigned UX and visual system for fixed-income trading platform.
• Led UX architecture and UI design for complex trader flows, from quote creation to execution.
• Led design initiatives for user experience enhancements across trading platforms.
• Brainstormed with peers and other members of design team to determine enhancements and product features.
• Presented compelling design concepts to executive leadership, securing buy-in for key projects and initiatives.
• Conducted shadowing sessions with brokers to uncover behavioral friction and user inefficiencies.
• Delivered high-fidelity mockups and coded HTML/CSS prototypes for usability testing and iteration.
• Partnered with PMs and tech leads to integrate UX feedback into the platform roadmap.
• Tools & Skills: Figma • Rapid Prototyping • Lean UX • HTML/CSS • User Research • UI Systems • Interaction Design

• Bridged UX, UI, and Angular development across Trade & Sell platform.
• Built HTML5/CSS/Angular prototypes for live user testing.
• Partnered with UX researchers to refine usability.
• Tools: Sketch
• Angular
• HTML5/CSS
• GitHub

• Founding design engineer for an AI/ML retail startup.
• Led cross-functional teams to design innovative solutions for complex engineering challenges.
• I partnered with founders & data scientists to define vision + UI.
• Collaborated with stakeholders to define project requirements and ensure alignment with business objectives.
• Collaborated with product managers and engineers to align design vision with business goals and technical feasibility.
• Utilized rapid prototyping tools to quickly iterate on design concepts, allowing for efficient testing and validation with minimal time investment.
• Developed wireframes, prototypes, and high-fidelity mockups for new features.
• Built prototypes + dashboards for real-time campaign analytics.
• AI & Machine Learning Startup
• Tools: Angular • HTML/CSS • Sketch

• Designed and developed a responsive SaaS loan/payment platform.
• Built multi-step loan applications with Angular, REST APIs.
• Designed full UI system, branding, and assets.
• SaaS Loan & Payment Platform
• Tools: HTML5
• CSS3
• JS
• Angular
• JQuery
• REST APIs
• SASS
• Bootstrap
• Photoshop