John Dula
West Orange,NJ
Summary
Dynamic Sales Manager known for accelerating territory growth and optimizing profitability in the consumer goods sector. Proven success in developing strategic plans, mentoring teams, and implementing initiatives that enhance operational efficiency and drive sales performance.
Overview
37
37
years of professional experience
Work History
Director, Premier Inside Sales
Serta Simmons Bedding, LLC
, United States
12.2021 - 08.2026
- Full-time
- 10 yrs 8 mos.
- 4 yrs. 9 mos.
Senior Manager, Premier Inside Sales
Enhance with AI
01.2020 - 12.2021
- Full-time
- 2 years
- New York City Metropolitan Area
SR. Manager Customer Supply Chain
Serta Simmons Bedding
Doraville , GA
05.2018 - 01.2020
- Facilitated cross-functional collaboration to streamline project coordination and communication.
- Built strategic plans aligning department goals with organizational objectives.
- Guided junior managers in strengthening leadership skills and team management.
- Collaborated with local teams in the Greater New York City area to enhance support efforts.
- Acquired 1 year and 9 months of industry experience.
SALES MANAGER
Serta International
01.2006 - 01.2020
- Recruited as a sales representative in 2006 to manage the central Ohio Territory, promoted in 2008 to Sales Manager for the West Virginia, Kentucky and Southern Ohio territories
- Accelerated territory sales growth and profitability while developing a sales representative team.
- In charge of strategic planning and implementation of business growth with a representative team and an account base.
- Led initiatives that increased territory growth through new account acquisition.
- Realized increased profitability and sales within the territory.
- Collaborated with local plant management to enhance plant operations through strategic planning.
- 14 yrs 1 mo.
Senior Manager Customer Operations
01.2016 - 05.2018
- 2 yrs 5 mos.
- New York City Metropolitan Area
- Led cross-functional teams to improve operational processes and achieve departmental goals.
- Developed strategic plans that aligned departmental initiatives with organizational objectives, driving focus and cohesion.
- Mentored junior managers, enhancing their leadership capabilities and promoting team development.
SALES REPRESENTATIVE
American Bedding Industries / Spring Air Mattress
01.2005 - 01.2006
- Increased Spring Air brand sales 15% with an assigned account.
- Raised the Spring Air brand to the second-highest-selling brand within the assigned account while sharing the account floor space with five competing brands.
- Managed $3.5 million account and developed western Ohio territory for Spring Air brand mattress line.
- Led strategic planning and sales event coordination with corporate buyer.
- Conducted training sessions to improve sales staff knowledge of Spring Air brand.
- 1 yr 1 mo.
REGIONAL MANAGER
Rhodes Furniture
07.1994 - 12.2005
- Hired as a sales consultant in 1994, promoted to manager in 1996, then promoted again in 1999 to regional manager for the Ohio Market.
- Managed daily operations, sales, and inventory controls across multi-store region, ensuring alignment with corporate objectives.
- Proven track record of sales and performance across assigned territory.
- Collaborated with outside consulting firms to develop impactful marketing campaigns and strategies that enhanced brand visibility.
- Trained and promoted numerous employees to management positions.
- Contributed to development of training programs for new employees, facilitating quicker onboarding and improved role readiness.
- Relocated and opened new stores in multiple markets.
- First ever recipient of the "Chairman's Award" for business excellence.
- 11 yrs 6 mos.
SALES CONSULTANT
Furniture Fair
03.1992 - 07.1994
- Facilitated sales of furniture, bedding, and aftercare products to enhance customer satisfaction.
- Assisted customers in selecting furniture that meets their needs.
- Built strong relationships with clients to encourage repeat business.
- Maintained knowledge of current inventory and product features.
- 2 yrs 5 mos.
STORE MANAGER
City Mattress
09.1989 - 03.1992
- Hired as a sales consultant; promoted to store manager in 1991.
- Oversaw store sales, operations, and inventory control to ensure optimal performance.
- Facilitated hiring and employee development to strengthen team capabilities.
- 2 yrs 7 mos.
Education
University of Cincinnati
01-1989
Some College (No Degree) - Business Management
University of Cincinnati
Cincinnati, OHSkills
- Customer acquisition
- Sales forecasting
- Strategic planning
- Performance management
- Cross-functional leadership
- Budgeting
Timeline
Director, Premier Inside Sales
Serta Simmons Bedding, LLC
12.2021 - 08.2026
Senior Manager, Premier Inside Sales
Enhance with AI
01.2020 - 12.2021
SR. Manager Customer Supply Chain
Serta Simmons Bedding
05.2018 - 01.2020
Senior Manager Customer Operations
01.2016 - 05.2018
SALES MANAGER
Serta International
01.2006 - 01.2020
SALES REPRESENTATIVE
American Bedding Industries / Spring Air Mattress
01.2005 - 01.2006
REGIONAL MANAGER
Rhodes Furniture
07.1994 - 12.2005
SALES CONSULTANT
Furniture Fair
03.1992 - 07.1994
STORE MANAGER
City Mattress
09.1989 - 03.1992
University of Cincinnati
Some College (No Degree) - Business Management
University of Cincinnati