John Elliot
Warrenton,VA
Summary
Digital producer and content editor with 15+ years leading online publishing, social media, newsletters, and video for luxury lifestyle brands. Known for audience growth, content strategy, and measurable engagement across multi-channel platforms.
Overview
1
1
Certification
21
21
years of professional experience
Work History
Audience Engagement // Digital Producer //Content Editor
Mansion Global
New York, New York
04.2015 - Current
- Wrote and produced 3 luxury real estate and lifestyle newsletters, including 1 daily and 2 weekly, for 100k+ subscribers, achieving an average open rate of 37.7% and click-through rate of 3.2%.
- Wrote and posted daily content across 10+ social media channels, engaging 750k+ followers with timely and relevant updates.
- Created daily short-form video content on celebrity real estate and unique properties for YouTube, social media, and ad sales.
- Wrote weekly smart homes column covering the latest IoT technology and home gadgets.
- Worked with clients to develop online sponsored content features and newsletters.
- Developed story production methods that enhanced user engagement, resulting in increased time on site and pageviews per visit.
- Created internal training documents covering best practices for story production and user experience.
Senior Online Editor
Usa Today
New York, New York
11.2011 - 09.2014
- Managed and wrote content for USA TODAY's social media accounts (Twitter, Facebook) to increase audience interaction
- Produced entertainment reporting with visual elements to enrich user experience for online publication
- Programmed content for USA TODAY's homepage, mobile app and tablet app
- Designed and coded interactive content, including quizzes and guides, to enhance user engagement
- Contributing blogger for Entertain This!
Director of Digital
Plum TV
New York, New York
07.2009 - 07.2011
- Developed digital strategy for video-centric lifestyle website to enhance user engagement
- Coordinated launch of eight live streaming television channels online, expanding the brand's digital footprint
- Led the design and development of PlumTV.com
- Project managed the development and launch of a Plum TV mobile app
- Managed team of 8 to 10 content freelancers, delegating assignments and editing copy for quality and consistency
- Programmed ad serving to websites and mobile applications
Senior Editor
Plum TV
New York, New York
05.2008 - 07.2009
- Developed and implemented editorial and SEO/SEM strategy to optimize content visibility and drive traffic
- Wrote original content and video copy for all Plum TV online properties
- Launched and managed social media presence for Plum TV across 20+ Facebook and Twitter accounts, enhancing audience engagement
- Analyzed and reported traffic metrics for all Plum TV online properties, informing content strategy and audience targeting
- Project managed full site relaunch of PlumTV.com
- Built and launched local business directories for Plum TV markets
- Programmed content and daily updates on PlumTV.com
Associate Web Editor
Plum TV
Vail, Colorado
10.2006 - 05.2008
- Created original content and photography, enhancing engagement on Plum TV Vail's website
- Scheduled and programmed daily updates, ensuring timely content delivery on Plum TV Vail's website
- Delivered technical support to editors across Plum TV online properties, facilitating smooth operations
Copywriter
Plum TV
New York, New York
10.2005 - 10.2006
- Researched and crafted hyper-local TV copy, enhancing audience engagement across eight resort markets.
- Created pre-launch content for inaugural Plum TV website, establishing brand presence online.
Education
Bachelor of Arts - Sociology
Bard College
Annandale-on-Hudson, NY05-2005
Skills
- Audience engagement
- Content strategy
- Social media management
- Newsletter production
- Video editing
- SEO strategy
- Content management systems
Certification
- Certificate of Web Design - Noble Desktop (2013)
- Certificate of Web Development - Noble Desktop (2013)
Timeline
Audience Engagement // Digital Producer //Content Editor
Mansion Global
04.2015 - Current
Senior Online Editor
Usa Today
11.2011 - 09.2014
Director of Digital
Plum TV
07.2009 - 07.2011
Senior Editor
Plum TV
05.2008 - 07.2009
Associate Web Editor
Plum TV
10.2006 - 05.2008
Copywriter
Plum TV
10.2005 - 10.2006
Bachelor of Arts - Sociology
Bard College