John Enghauser
New York,NY
Summary
Dynamic entrepreneur and award-winning formulator with a proven track record at Brae LLC and Jeng LLC, specializing in launching and scaling premium non-alcoholic cocktail brands. Expert in capital fundraising and partnership cultivation, John has redefined non-alcoholic and wellness categories and driven significant financial growth through innovation and alternative strategies.
Overview
5
5
years of professional experience
Work History
Co-founder & CEO
Brae LLC
10.2023 - Current
- Creator and CEO of Brae premium non-alcoholic adaptogenic cocktails.
- Developed proprietary beverage formulas that ranked #1 on BuzzFeed for two consecutive years and appeared in Vogue, Vanity Fair, People and was chosen as one of Oprah's Favorite Things.
- Launched and scaled the business from inception to Seed Round.
- Successfully navigated every aspect of the startup, including crafting the mission statement, product development, and implementing effective sales and marketing strategies to drive financial growth.
- Redefined the adaptogenic wellness category with an innovative product line that demonstrates the ability to be both healthy and sexy.
Co-founder & CEO
Jeng LLC
07.2019 - Current
- Creator and CEO of Jeng premium non-alcoholic sparkling cocktails
- Developed proprietary beverage formulas that ranked #1 on Buzzfeed for two consecutive years and appeared in Vogue, People, Vanity Fair and was Chosen as one of Oprah's Favorite Things.
- Seen as the first brand of it's kind that resonates with women.
- Several years of deep expertise in launching and scaling brand from inception to Series A.
- Successfully navigated every facet of the startup from crafting the mission statement and product development to implementing effective sales, marketing strategies, and driving financial growth.
- Built the Jeng brand from the ground up that redefines its category.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
Education
Bachelor of Arts - Economics
Indiana University, Bloomington
Bloomington, IN05-1992
Skills
- Award-winning Formulator
- Capital fundraising
- Sales & Marketing
- Partnership cultivation
- Financial acumen
- Operations & Product Development
Timeline
Co-founder & CEO
Brae LLC
10.2023 - Current
Co-founder & CEO
Jeng LLC
07.2019 - Current
Bachelor of Arts - Economics
Indiana University, Bloomington
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