Laurie Trowell has a proven track record of getting results. She applies a solid common sense process that is merged with smart strategic thinking, dynamic media integration, and a creative approach that is imaginative, insightful, inventive and resourceful—resulting in powerful marketing solutions that build clients' businesses and brands.
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She is a powerhouse that combines award-winning design and copy writing with a Top-10 marketing education from The University of Texas @ Austin’s prestigious McCombs School of Business!
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With over 30 years of success in marketing, design, copy, and operations—her dossier includes direction of the advertising agencies of two Fortune 100™ companies and founding NewGlyphics Marketing & Design.
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I use unique methods that I’ve developed and perfected over thirty years. My methodologies have been proven to work and I have achieved success building organizations and teams...
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...teams that consistently and powerfully produce world-class / best-in-class, award-winning solutions; that execute brand strategy, achieve marketing and sales objectives; accomplish organizational goals; and exceed client expectations, on time, and within budget.
I am a “suit” through and through. I'm a graduate of The University of Texas at Austin’s prestigious McCombs School of Business (ranked in the Top-20 US business schools.) I am also just as much a “creative”. In addition to being an award-winning designer, I also directed the in-house advertising agencies of two Fortune 500 companies: In my experience, few leaders have the advantage of sophisticated “bottom line” business thinking (simultaneously) combined with out-of-the-box creative thinking.
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Almost always, it is one or the other—left or right brain—not both together. That is what makes me different. For 30 years, every conclusion, answer, decision, choice, solution, action (and so on), I’ve reached, has been made with the dual negotiation and merging of both analytical and creative considerations. This powerful combination consistently delivers out-of-the-box creative solutions that execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals and meet (or exceed) stakeholder's expectations—and, in an overwhelming marketing environment, produce dynamic solutions that stand-out, engage the customer, and motivate action.
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Additionally, I use unique Cicerone leadership and management methods that I’ve developed and perfected over thirty years. My methodologies have been proven to work and I have achieved success building organizations and teams... everything, positive, negative, neutral, or otherwise are resolved immediately, on-the-spot, in REAL TIME...
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Cicerone is a person who mentors and gives advice especially professionally, advisor, guide, teacher, instructor, counselor, tutor, manager, handler, coach, trainer, consultant, counselor, expert, professional, specialist, etc.
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Leadership if done right, has the capability of being a transformative and life changing experience for those that are being led. Therefore, I feel that it is my profound honor and responsibility to build an organization that not only works, but grows a nourishing and harmonious environment that is clear in direction and purpose-where each can harness their gifts and talents. Using a cicerone mentor approach tailored to each team member, I teach, guide, coach, equip, engage, encourage, cultivate, nurture, inspire and fuel them in real-time. Moving those that I serve to learn more, stretch more, accomplish more, and be more than they ever dreamed they could be.
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