- Music production & sound design, graphic design, psychology, and neuroscience
- Exploring patterns, perception, and human behavior to inform creative, data-driven growth strategies
John Hood
Portfolio-Level CRO & Funnel Optimization
Dallas,GA
Summary
Growth Architect and Conversion Strategist with extensive experience designing and scaling high-impact growth engines for mid-market SaaS and DTC companies.
Specializes in diagnosing structural friction, aligning offers with buyer intent, and optimizing CAC, LTV, and ROAS. Expert at translating behavioral and economic insights into repeatable, portfolio-level CRO frameworks and rapid diagnostics.
Proven impact includes improving conversion rates 18–25%, boosting LTV 33%, and codifying frameworks adopted by 80% of client teams. Delivers measurable results by owning strategy end-to-end—ensuring execution is unconstrained by organizational silos or partial control.
Overview
11
11
years of professional experience
4
4
Certificates
1
1
Language
Work History
Growth Engine Architect
Axiom | Node 1
02.2026 - Current
- Leads end-to-end acquisition and conversion strategy with full ownership of execution.
- Reduces funnel friction, accelerates experimentation velocity, and guides multi-touch growth initiatives.
- Codified ICP-stage insights into repeatable frameworks for early campaign decisions.
Growth Consultant
CX CentriX
11.2023 - 02.2026
- Applied CRO frameworks across 5–7 client accounts to improve conversion and engagement.
- Boosted monthly engagement 40.5% through behavioral diagnostics and targeted optimization.
- Synthesized funnel insights into visual frameworks for stakeholder alignment.
Product Marketing Manager (GTM & Positioning)
ECI Software Solutions
10.2022 - 06.2023
- Diagnosed messaging gaps and designed actionable product-marketing strategies
- Improved sales close rate 15% through alignment of product insights with sales tactics
- Defined unified value messaging framework to align product, sales, and web teams
CRO Consultant
IDeal Digital Solutions
06.2017 - 09.2022
- Diagnosed conversion friction across 10+ client funnels, improving conversion 18–25%.
- Codified acquisition-to-conversion alignment into repeatable CRO frameworks applied across 6–8 clients.
- Increased LTV by 33% through lifecycle extension strategies.
Founder | E-Commerce Marketing
P-Caliber Electronics
06.2015 - 01.2017
- Launched D2C e-commerce business and managed end-to-end operations
- Increased gross margin 20% via product bundling and pricing strategy
- Codified Shopify operations into scalable frameworks
- Expanded supplier partnerships (Samsung, LG, Vizio) to grow assortment and margin
Education
Bachelor of Science - Network And System Administration
Western Governors University
Salt Lake City, UTSkills
Funnel & Conversion Strategy
Portfolio-Level CRO Frameworks
Funnel Diagnostics & Friction Analysis
Behavioral & Intent Alignment
CAC / LTV Optimization
Experimentation Roadmaps
Acquisition-to-Conversion Systems
UX & Messaging Alignment
Certification
Pragmatic Institute: PMC Level I & II – Product Marketing & Strategic Positioning
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Growth Engine Architect
Axiom | Node 1
02.2026 - Current
Advanced Product Marketing — LinkedIn
08-2024
Customer Experience (CX) Strategy — LinkedIn
07-2024
Lead Generation Accelerator — Semrush
02-2024
Growth Consultant
CX CentriX
11.2023 - 02.2026
Pragmatic Institute: PMC Level I & II – Product Marketing & Strategic Positioning
10-2022
Product Marketing Manager (GTM & Positioning)
ECI Software Solutions
10.2022 - 06.2023
CRO Consultant
IDeal Digital Solutions
06.2017 - 09.2022
Founder | E-Commerce Marketing
P-Caliber Electronics
06.2015 - 01.2017
Bachelor of Science - Network And System Administration
Western Governors University
Languages
English
Native or Bilingual
Foundational Experience / Early Career
Developed a foundation in buyer psychology, persuasion, and conversion dynamics through early roles in sales and customer service, including telesales, retail support, and automotive sales. Transitioned into marketing and operations, gaining hands-on exposure to end-to-end funnel mechanics, campaign support, and behavioral response analysis through e-commerce and financial services environments. This experience established the core principles behind customer decision-making, friction points, and conversion systems that underpin current growth architecture work.