John Magbual
San Jose,CA
Summary
Strategic brand and digital marketing specialist with over 3 years of experience in developing and executing comprehensive marketing strategies. Expertise in SEO, SEM, social media marketing, content creation, and data-driven analysis to optimize online presence and drive engagement. Recognized as a dedicated culture builder with a keen eye for detail, always ready to roll up my sleeves and get the job done.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
Humane Society Silicon Valley
Milpitas, CA
12.2023 - Current
- Developed and implemented consistent messaging and branding across all channels and campaigns.
- Executed marketing strategy to reach and engage target audience by integrating online and offline channels, including social media, video, email, print, public relations, promotions and events.
- Utilized monthly campaign metrics report (web, email, social media, CRM, earned media, etc. ) and provided feedback on improving performance.
- Optimized search engine marketing tactics to generate increased site traffic and convert traffic through "calls to action," landing pages, and lead generation content.
- Performed in-house photography and video production.
Marketing Campaign Specialist
Humane Society Silicon Valley
Milpitas, CA
09.2022 - 12.2023
- Developed comprehensive marketing plans based on market research and target audience analysis, identifying the most effective channels to reach the target audience.
- Collaborated with designers, writers and other creatives to produce engaging content, ensuring alignment with campaign's message and brand guidelines.
- Utilized analytics tools (Google Analytics, Pardot) to measure campaign effectiveness, analyzing data to determine ROI and identify areas for improvement.
- Made data-driven adjustments to optimize campaign performance, implementing A/B testing to compare strategies and selected the best-performing ones.
Marketing Director
Mathnasium Learning Center
San Jose, CA
05.2022 - 09.2023
- Established a brand guidebook to ensure consistent branding and messaging all across all marketing channels, resulting in enhanced brand recognition, increased customer trust, and a cohesive brand experience.
- Developed strategic partnerships with the East Side Union High School District (ESUHSD), significantly increasing lead generation and expanding market reach.
- Effectively manage the marketing budget, optimizing resource allocation to increase campaign efficiency and maximize ROI.
- Oversaw a marketing team consisting of 2-full time marketers and 1 paid contractor, fostering a collaborative and high-performing work environment.
Marketing Assistant
Mathnasium Learning Center
San Jose, CA
09.2021 - 05.2022
- Managed email campaigns by creating automated workflows and writing compelling copy for newsletters.
- Developed and maintained content and communications to drive marketing campaigns, activities and events.
- Created reports and presentations to present growth and revenue metrics to executives, enabling informed decision-making at the leadership level.
Social Media Marketing Intern
Voices Heard Media
San Francisco, CA
03.2021 - 09.2021
- Assisted in managing social media accounts by scheduling posts, responding to comments and messages, and maintaining a consistent brand voice.
- Helped develop social media response guidelines and best practices for consistent and effective communication across channels.
- Stayed updated on emerging social media trends, platforms, and technologies to propose innovative ideas for social media growth.
Education
Bachelor of Arts - Radio-Television-Film Broadcasting Techonology
San Jose State University
San Jose, CASkills
- Google Ads
- Facebook Ads
- Google Analytics
- Salesforce Pardot
- Asana
- Crazy Egg
- Wordpress
- Adobe Creative Suite
Timeline
Digital Marketing Specialist
Humane Society Silicon Valley
12.2023 - Current
Marketing Campaign Specialist
Humane Society Silicon Valley
09.2022 - 12.2023
Marketing Director
Mathnasium Learning Center
05.2022 - 09.2023
Marketing Assistant
Mathnasium Learning Center
09.2021 - 05.2022
Social Media Marketing Intern
Voices Heard Media
03.2021 - 09.2021
Bachelor of Arts - Radio-Television-Film Broadcasting Techonology
San Jose State University
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