Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
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John McDaniel

John McDaniel

Caldwell,TX

Summary

Proactive Director of Marketing and Culture with extensive experience in developing and executing impactful marketing strategies. Expertise in digital marketing, product launches, and brand management, driving growth and market share. Skilled in team leadership, operational efficiency, and fostering a positive, innovative work culture.

Overview

21
21
years of professional experience

Work History

Director of Marketing and Culture

Engel & Völkers Bryan College Station
04.2009 - Current
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
  • Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
  • Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
  • Continually maintained and improved company's reputation and positive image in markets served.

CEO

The Team Lending Corporation
06.2003 - 03.2009
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Fostered strong relationships with industry partners to expand business opportunities.
  • Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
  • Drove profitability with thorough financial analysis and strategic decisionmaking.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
  • Fostered culture of continuous improvement, encouraging innovation and rewarding exceptional performance.
  • Streamlined operational processes to boost efficiency, adopting innovative technologies and methodologies.
  • Amplified customer satisfaction and loyalty through introduction of customer-centric service model.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Directed technological improvements, reducing waste and business bottlenecks.

Education

Bachelor of Science - Agricultural Business And Management

Texas A&M University
College Station, TX

No Degree - Law

Texas Wesleyan School of Law
Fort Worth, TX

Skills

  • E-commerce strategy
  • Product marketing
  • Mobile marketing
  • Communications expertise
  • Branding
  • Brand positioning
  • Key decision making
  • Sales expertise
  • Market planning and execution
  • Networking
  • Communications management
  • Analytics and SEO
  • Innovation
  • Message management
  • Business development support
  • Content Creation
  • Media Relations
  • Media Buying
  • Web Analytics
  • Google Analytics understanding
  • Critical Thinking
  • Team Leadership

Languages

Spanish
Limited Working

Interests

  • Volunteering
  • Youth Development Programs
  • Participating in fundraising events to support local charities, schools, or community projects
  • Homelessness Outreach
  • Committed to improving personal fitness through regular participation in reining
  • Passionate about balancing physical health with mental and emotional wellness

Timeline

Director of Marketing and Culture

Engel & Völkers Bryan College Station
04.2009 - Current

CEO

The Team Lending Corporation
06.2003 - 03.2009

Bachelor of Science - Agricultural Business And Management

Texas A&M University

No Degree - Law

Texas Wesleyan School of Law

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John McDaniel