Joy Pettit
Huntington,NY
Summary
Dynamic merchandising and marketing executive with over a decade of experience driving digital revenue growth, product strategy, and omnichannel transformation in the promotional products industry. Expertise in scaling eCommerce businesses, optimizing product assortments, and aligning merchandising, marketing, and sales to enhance revenue and margin performance. Recognized for building high-performing product programs and strengthening supplier partnerships while delivering measurable improvements in conversion rates, engagement, and sales velocity. Proficient in digital merchandising strategy, omnichannel commerce, B2B and DTC eCommerce, and data-driven decision-making to create exceptional customer experiences.
Overview
18
18
years of professional experience
Work History
Director of Digital Merchandising & Marketing
Positive Promotions
Hauppauge, NY
06.2021 - Current
- Lead digital merchandising and marketing strategy driving revenue growth across B2B and DTC channels
- Own online assortment planning, product positioning, and lifecycle strategy to improve conversion, average order value, and sales velocity
- Spearhead eCommerce platform optimization initiatives, enhancing site performance, search functionality, and customer experience
- Partner cross-functionally with sales, marketing, and IT to align digital strategy with broader business objectives and revenue targets
- Develop and execute data-driven merchandising strategies leveraging customer insights, behavioral analytics, and market trends
- Manage and expand ASI vendor and supplier partnerships, improving product availability, pricing competitiveness, and margin performance
Global Product Development Manager
Myron Corporation
Maywood, NJ
01.2019 - 05.2020
- Identified new revenue opportunities through in-depth analysis of historical sales data and product performance trends
- Increased sales of underperforming inventory by 84% YTD through strategic repositioning, optimized product content, and targeted merchandising
- Managed onboarding and launch of 200+ new products annually, strengthening assortment relevance and market competitiveness
- Developed and executed eCommerce growth strategy for Amazon marketplace, expanding digital channel revenue
- Delivered monthly executive reporting on eCommerce performance, providing actionable insights to senior leadership
- Improved search optimization and site discoverability, driving increased traffic and conversion rates
- Partnered with marketing to implement campaigns that increased customer engagement and online sales
Business Product Development Manager
Sweda USA
Los Angeles, CA
10.2017 - 01.2019
- Managed high-volume custom product development pipeline, supporting both inside and outside sales teams
- Negotiated with overseas manufacturers to optimize cost structure and maximize margin
- Collaborated with marketing and sales to develop tailored product presentations that increased win rates and upsell opportunities
- Built strong client relationships, driving repeat business and incremental revenue growth
Senior Buyer
Education Management Systems Inc
Los Angeles, CA
08.2013 - 10.2017
- Directed development of a comprehensive catalog of customizable merchandise for school marketing and sporting events
- Managed a team of six buyers and seven assistant buyers to optimize purchasing strategies
- Cultivated and sustained relationships with more than 100 school accounts nationwide
- Oversaw product category knowledge, including apparel, accessories, electronics, and sporting equipment, totaling over 3,000 SKUs and $1 million in monthly sales volume
- Negotiated financial strategies with vendors to enhance profitability
- Championed the introduction and advancement of over 500 items that earned top seller recognition.
- Collaborated with suppliers to negotiate favorable terms, resulting in increased product availability and profitability across various categories.
- Evaluated market data to formulate pricing strategies that enhance profit margins while ensuring competitiveness in the sector.
Retail Buyer
University of Southern California, USC
Los Angeles, CA
04.2008 - 08.2013
- Coordinated daily operations by directing budgeting processes, inventory oversight, merchandising strategies, scheduling, and staffing efforts.
- Achieved successful launch of high-end merchandise initiative through effective management of brand name product assortment. Curated diverse categories including men's and women's apparel, accessories, footwear, home goods, gifts, toys, cosmetics, and skincare.
- Led collaborative efforts in private label product development for 'Team Trojan' to strengthen brand presence within the university community.
Education
Bachelor of Science - Merchandise Marketing and Product Development
Fashion Institute of Design and Merchandising
Los Angeles, CA01-2008
Skills
- Search engine optimization
- Paid search campaigns
- E-commerce management
- Digital strategy development
- Conversion rate optimization
- Merchandise planning
- Product lifecycle management
- E-commerce strategy
Timeline
Director of Digital Merchandising & Marketing
Positive Promotions
06.2021 - Current
Global Product Development Manager
Myron Corporation
01.2019 - 05.2020
Business Product Development Manager
Sweda USA
10.2017 - 01.2019
Senior Buyer
Education Management Systems Inc
08.2013 - 10.2017
Retail Buyer
University of Southern California, USC
04.2008 - 08.2013
Bachelor of Science - Merchandise Marketing and Product Development
Fashion Institute of Design and Merchandising