JOHN MONTECALVO
Naples
Summary
Motivated and adaptable marketing professional with hands-on experience in multimedia production, digital storytelling, and social media strategy for sports organizations, including FC Naples and the Florida Everblades. Skilled in crafting engaging copy, coordinating live content, and managing integrated fan engagement initiatives that drive awareness and community connection. Passionate about leveraging creativity, data, and collaboration to build impactful marketing campaigns that unite fans and grow brand loyalty within the sports and entertainment industry.
Overview
1
1
year of professional experience
Work History
Gameday Operations & Social Media Support
FC Naples
03.2025 - Current
- Manage live social media coverage during FC Naples game days, including in-game updates and fan engagement.
- Create comprehensive match notes 48 hours before each match to support broadcast and media operations.
- Fulfill Host Club responsibilities, including submitting official team lineups at least one hour before kickoff.
- Collaborate with the Opta Analysts to confirm key match events (goals, assists, cards, substitutions) via Skype.
- Maintain clear communication while multitasking across other gameday duties.
COPYWRITER
FC Naples
10.2024 - Current
- Compose weekly email campaigns for season members and non-members, delivering updates on the team and league activities.
- Conduct weekly research on soccer news to inform and engage the fan base.
- Collaborate on strategies to share relevant news and updates, enhancing fan engagement and community connection.
- Work with the marketing team to create cohesive campaigns, aligning copy with visual elements to strengthen FC Naples' brand identity.
- Developed engaging copy for digital marketing campaigns and social media platforms.
- Conducted research to ensure accurate and compelling content for various projects.
- Edited and proofread copy for clarity, grammar, and adherence to brand guidelines.
COMMUNITY RELATIONS INTERN
Florida Everblades
09.2024 - 06.2025
- Captured and posted photos and videos on social media platforms to promote events and game highlights.
- Managed the Dash Auction Website, interacting with fans and customers to facilitate auctions and sales.
- Helped the team achieve #3 in fan engagement across all of hockey and #1 in the ECHL; led in-game activations including Chuck-A-Puck ($9,975 revenue), DASH table operations, and 66 mascot appearances, totaling 129 activations and $400,000+ in revenue.
- Provided operational support on game days to ensure the smooth execution of activities.
- Conducted research to improve community relations and organizational strategies.
- Created highlight reels using Magnifi, showcasing proficiency in multimedia production and storytelling.
- Leveraged social media to boost event visibility, manage an auction platform, and create engaging highlight reels, enhancing fan engagement and digital presence.
SALES INTERN
FC NAPLES
09.2024 - 03.2025
- Assisted the sales team in promoting and selling season memberships for FC Naples' inaugural season, contributing to the team’s foundational growth.
- Engaged with fans and customers at events, spreading awareness of FC Naples, and highlighting season ticket benefits.
- Conducted cold calls to individuals registered for season memberships, fostering connections, and driving sales.
Education
Bachelor of Arts - Anthropology
Florida Gulf Coast University
Fort Myers, FL05-2025
HIGH SCHOOL DIPLOMA -
St. John Neumann High School
Naples, FL05.2021
Skills
- Email & Social Media Marketing
- Integrated Campaign Management
- Copywriting & Content Strategy
- CRM & Data Analysis
- Fan Engagement & Community Outreach
- SEO/SEM Awareness
- Event Coordination, Time Management
- Creative Problem Solving
- Team Collaboration
Timeline
Gameday Operations & Social Media Support
FC Naples
03.2025 - Current
COPYWRITER
FC Naples
10.2024 - Current
COMMUNITY RELATIONS INTERN
Florida Everblades
09.2024 - 06.2025
SALES INTERN
FC NAPLES
09.2024 - 03.2025
Bachelor of Arts - Anthropology
Florida Gulf Coast University
HIGH SCHOOL DIPLOMA -
St. John Neumann High School
VOLUNTEER WORK
- Completed research for The Guadalupe Center on potential factors that may persuade donors to give. As well as volunteering during their summer school program.
- Helped research potential grants for BelieveNBooks.
- Participated and helped set up events throughout the Southwest Florida area such as food drives, car washes, and various events to raise money and awareness for the Ronald Mcdonald House Charities of Southwest Florida Inc in 2024 and for Valerie's House in 2025.
EXTRA-CURRICULAR ACTIVITIES
- Vice President of Risk Management of Beta Theta Pi - Nov 2023- Nov 2024
- Vice President of Events of FGCU X FC Naples Supporters Club - Sep 2024 - May 2025 - Plan and coordinate events, including matches, workshops, and social activities.