John Poole
Summary
Destination sales and marketing executive with over 40 years of experience . Highly organized and accomplished executive, well-versed in destination management, staff development, monitoring market conditions and responding to a changing environment.
Gifted in building connections, managing budgets and motivating staff. Persuasive negotiator with forward-thinking and a performance-oriented nature.
Overview
25
25
years of professional experience
Work History
Sr. VP of Sales & Services
Explore Cabarrus
01.2016 - Current
- Generated and implemented strategic campaigns to promote destination and cultivate new business opportunities
- Promoted destination by instituting creative marketing plans and maintained community relationship to ensure everyone was involved
- Board member - Association Executives of NC & Active Living and Parks Board
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Compiled and analyzed data.
- Built relationships with customers and community to establish long-term business growth.
Owner
JLP Hospitality LLC
01.2012 - 10.2015
Great Wolf Lodge
Great Wolf Resorts
09.2010 - 01.2013
Director of Sales and Marketing
Frenchman's Reef Resort (Marriott)
05.2005 - 09.2007
Director of Sales and Marketing
Great Wolf Lodge
04.2003 - 05.2005
Director of Sales
Westin Rio Mar Beach Resort (Tishman)
08.2000 - 05.2002
Director of Incentive Sales
Charleston Place Hotel
04.1998 - 10.2000
Education
Associate of Arts - Golf Management
San Diego Golf Academy
04.2002
Skills
- Public Speaking
- Order Management
- Trade Media
- Proficient in Project Management Software
- Operational Efficiency
- Trend Analysis
- Community Advocacy
- Promotional Campaigns
- Managing Budgets
- Continuous Improvement Planning
- Business Development and Planning
- Expense Control
Affiliations
Destinations International - Member since 2016
Timeline
Sr. VP of Sales & Services
Explore Cabarrus
01.2016 - Current
Owner
JLP Hospitality LLC
01.2012 - 10.2015
Great Wolf Lodge
Great Wolf Resorts
09.2010 - 01.2013
Director of Sales and Marketing
Frenchman's Reef Resort (Marriott)
05.2005 - 09.2007
Director of Sales and Marketing
Great Wolf Lodge
04.2003 - 05.2005
Director of Sales
Westin Rio Mar Beach Resort (Tishman)
08.2000 - 05.2002
Director of Incentive Sales
Charleston Place Hotel
04.1998 - 10.2000
Associate of Arts - Golf Management
San Diego Golf Academy
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