J. Brandon Schlick
Virginia Beach
Summary
Senior executive with proven track record in driving growth and operational excellence. Adept at strategic planning, project management, and leveraging data to inform decisions. Strong focus on fostering team collaboration and adapting to changing business needs. Highly skilled in leadership, communication, and delivering impactful results.
Overview
4
4
years of professional experience
Work History
Senior Director of Merchandise & Operations
Norfolk Admirals Hockey Club (ECHL)
09.2023 - Current
- Collaborated with vendors and graphic designers to develop impactful merchandise appealing to fans and broader sports consumers.
- Increased game-day retail revenue from $195,000 to $550,000 over four seasons (182% growth).
- Revitalized digital auction platforms, generating over $100,000 in gross revenue in the most recent season.
- Designed and executed promotional jersey programs supporting theme nights and group sales initiatives.
- Managed and updated the team’s Shopify e-commerce store and oversaw all order fulfillment operations.
- Led cross-functional collaboration between marketing, ticketing, and operations to maximize retail performance.
Merchandise Manager
Norfolk Admirals
09.2021 - 09.2023
- Analyzed sales trends to optimize merchandise assortment and inventory levels.
- Developed and implemented promotional strategies to enhance product visibility and customer engagement.
- Collaborated with cross-functional teams to streamline supply chain processes and improve delivery timelines.
- Trained and mentored new team members on merchandising standards and best practices.
Education
Master of Arts - Coaching & Sport Leadership
Randolph College
Lynchburg, VA01.2021
Bachelor of Arts - Exercise Studies
Randolph College
Lynchburg, VA01-2020
Skills
- Merchandise Strategy
- Licensing & Vendor Relations
- Retail Revenue Growth
- Shopify & E-Commerce
- Creative Product Development
- Promotional Jersey Programs
- Digital Auctions
- Cross-Functional Collaboration
- Operations & Fulfillment
Timeline
Senior Director of Merchandise & Operations
Norfolk Admirals Hockey Club (ECHL)
09.2023 - Current
Merchandise Manager
Norfolk Admirals
09.2021 - 09.2023
Master of Arts - Coaching & Sport Leadership
Randolph College
Bachelor of Arts - Exercise Studies
Randolph College
LEADERSHIP EXPERIENCE
- Two-Year Captain, Randolph College Men’s Basketball Team
- Director of Merchandise and Operations, Norfolk Admirals