Victoria Esparza

• Created presentations using design software such as Adobe Photoshop and InDesign.
• Reviewed existing designs to identify areas for improvement.
• Brainstormed ideas for new campaigns or marketing initiatives.
• Edited images, videos, and audio files for various projects.
• Organized and maintained digital assets, including photos, videos, and graphics.
• Coordinated with vendors to obtain necessary materials for projects.
• Ensured brand consistency across all creative materials.
• Proofread copy to check accuracy of spelling, grammar, punctuation.
• Collaborated with other departments to ensure that projects were on time and within budget.
• Monitored project deadlines and communicated updates with stakeholders.
• Provided administrative support to the Creative Team.
• Assisted in the development of creative concepts and strategies.
• Communicated effectively with clients regarding their needs and expectations.
• Created mock-ups of proposed designs prior to implementation.
• Prepared proofs of artwork for client review and approval.
• Managed the design process from concept through completion.
• Managed creative projects from concept to completion for diverse client needs.
• Coordinated cross-functional teams to ensure timely project execution and delivery.

• Tracked performance of social content using native platform analytics, various social listening tools and regular reports to inform strategy.
• Run tik-tok and IG account
• Monitored and managed brand reputation through social listening services.
• Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
• Used social media to engage consumers, respond to questions or complaints and promote company initiatives.
• Help take photos and post to Shopify account

• Drove social media and marketing growth across all marketing and social media channels.
• Assist with coordinating all public relations activities revolving around offline and online PR/Marketing, leveraging existing media relationships and creating new branding opportunities,
• create social media and video content daily, create graphics and marketing banners, develop and implement media relations and influencer relations on social media platforms,
• develop strategies on outreach to influencers, investors and journalist via social media,
• improve traffic to site and app,
• work with graphic design team to create new marketing collateral including the company website, sales material and swag, contribute to marketing analytics reporting,
• provide input on recommendations to grow social media platforms, monitor and engage with social media community,

• Developed and implemented strategic social media marketing plans.
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
• Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
• Utilized platforms such as Twitter and Facebook to promote products, services and content.
• Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
• Supported sales process by engaging appropriately when responding to online audience inquires and posted comments.
• Planned and obtained original shots using innovative thinking and new techniques.

Assist with organizing events , assist with set up & tear down, coordinate and run errands prior to events to include grocery shopping, pick up party supplies, address invitations, follow-up with calls to ensure success of event, engage with event attendees in fast paced environment, capture photography moment shots during events of attendees, edit and enhance images and email images to owner for business use.

Manage social media platforms, including internet forums, blogs, social networking and message boards, hand select outfits including accessories and organize for models prior to photo shoots, photograph models for social media platforms and advertising sites, edit and enhance photo images using creative techniques, organize, upload and save for future use.

Maintain merchandise standards to maximize sale goals, support the visual store presentation, including floor-set, maintain the sales floor reflective of sizes, organize and clean, apply fashion knowledge to make product recommendations and style customers on the sales floor and in the fitting room ensuring a smooth sales process and processed transactions, assist with social media strategies via Instagram, hand pick and coordinate fashion outfits for photo shoots for the local store promotion on social media platforms to grow followers, photograph models, edit and enhance images, save and upload on local social platforms.

• Researched competitors and sourced new vendors.
• Performed detailed reviewed of high and low-performing products.
• Assessed trends and inventory usage to provide maximum product coverage for different time frames.

Greet incoming customers, provide immediate assistance, retrieve alternate items and sizes on request from dressing room, organize items in visually appealing manner on floor, create attractive floor and window displays, complete purchase transaction, execute expert fashion & accessory trend suited for the individual shopper experience.