Joi Cotton
Arlington,VA
Summary
Accomplished manager with extensive experience in retail and wellness industries, specializing in team development and operational efficiency. Recognized for maintaining top performance rankings and implementing successful outreach strategies. Prepared to apply strong organizational skills and executive support abilities in a new executive assistant position.
Overview
13
13
years of professional experience
Work History
Membership Concierge Manager
Life Time
Arlington, Virginia
03.2025 - Current
- Developed and led team of 10-12 membership concierge professionals to enhance member experiences, resulting in improved member satisfaction and retention.
- Increased monthly membership dues revenue from $850,000 to $1,000,000 by improving retention strategies.
- Maintained top 10 company ranking in membership performance during Q1-Q2 2025 and Q1 2026 through targeted member outreach and engagement initiatives.
- Directed front-of-house operations for luxury athletic club with approximately 3,500 memberships.
- Served as liaison among departments, aligning outreach with personal training, Kids Academy, and group fitness.
- Elevated personal training new-member performance from bottom 100 to top 10 through structured booking strategies.
- Sustained top 20 ranking in Kids Academy engagement by integrating offerings into onboarding process.
- Optimized departmental financial performance by effectively managing payroll, staffing, and scheduling, contributing to overall budget adherence and operational efficiency.
Clinic Director
Harklinikken
Los Angeles, California
11.2022 - 11.2024
- Oversaw operations at Beverly Hills flagship and Pasadena suite, executing strategic in-store events that enhanced customer engagement.
- Administered annual budgets for both locations, focusing on profit and loss metrics.
- Developed outreach strategies for new client acquisition, tracking customer retention rates to inform future initiatives.
- Recruited and trained staff members, ensuring effective team performance.
- Coordinated scheduling of operations and managed payroll processes effectively.
- Maintained Google business accounts and updated location information accurately.
- Compiled and delivered weekly KPI reports to owner and global leaders, facilitating data-driven decision-making.
General Manager
Strong House Fitness
Los Angeles, California
07.2021 - 09.2022
- Managed front desk operations and inventory for enhanced gym efficiency.
- Trained new hires while overseeing scheduling and payroll processes.
- Monitored membership metrics, social media engagement, and online orders.
- Reported innovative business promotion ideas directly to owner.
- Increased membership from 200 to 350 within five months while partnering with 20 private trainers.
Senior District Manager
Intimissimi, Italian Lingerie
New York and California
11.2017 - 07.2021
- Hired as first district manager for Intimissimi's U.S. expansion, driving strategic growth initiatives.
- Promoted to senior district manager, overseeing West Coast expansion and two new store openings in California.
- Executed new store openings for nine locations, including flagship in Soho, NYC, contributing to brand presence.
- Managed recruitment and development of management teams across seven locations in New Jersey and Pennsylvania.
- Managed annual budget and P&L of $10 million within territory.
- Developed and promoted over 15 employees to management and HQ roles.
- Traveled to European headquarters for training and market analysis, enhancing operational alignment.
- Executed visual merchandising directives to enhance brand presentation across the market.
Store Manager
Intimissimi, Italian Lingerie
Paramus, New Jersey
11.2016 - 11.2017
- Hired as store manager for first U.S. location at Garden State Plaza, New Jersey.
- Oversaw grand opening of highest volume location in New Jersey, coordinating operations to ensure seamless launch.
- Managed store operations, enhancing visual merchandising, scheduling, payroll, and inventory control for optimal performance.
- Collaborated with HR to recruit and develop training programs for employees ahead of store openings.
- Trained new associates and managers from cross-brand locations.
Store Manager
Sandro Paris SMCP
Short Hills, New Jersey
10.2015 - 10.2016
- Fostered a sales-driven culture within the store to drive team engagement and performance.
- Analyzed weekly sales reports and scheduled full-time equivalent staffing to optimize store operations.
- Recruited, hired, trained, onboarded, and offboarded employees to maintain optimal team performance.
- Managed shipping, receiving, and store transfer operations to ensure inventory accuracy.
- Coordinated communication between district manager and employees at Short Hills Mall to align team objectives.
Visual Merchandiser
American Apparel
New York, New York
01.2013 - 10.2014
- Executed floor sets, wall sets, mannequin displays, and window arrangements to maximize product visibility.
- Forecasted trends for upcoming floor changes and display strategies to align with consumer preferences.
- Partnered with store managers and sales teams to deliver visual training sessions and facilitate new product launches.
- Supported visual managers in store leadership, contributing to improved visual merchandising effectiveness.
- Managed stock levels, including seasonal markdowns and promotional activities, to ensure optimal inventory flow.
- Compiled weekly sales comparative reports and conducted inventory control, enabling informed performance analysis.
Communications & Administration Intern
Tiffany & Co.
New York, New York
06.2013 - 08.2014
- Managed distribution lists for U.S. and Canada retail operations to ensure effective communication.
- Produced informative podcasts to address sales associates' inquiries.
- Edited videos and analyzed content for clarity and effectiveness.
- Created daily social media posts to enhance intranet engagement.
Education
Certification - Nutrition Specialist
NASM
Los Angeles, CA01-2023
Business Retail Management and Merchandising -
Montclair State University
Montclair, NJ01-2014
Skills
- Customer engagement
- Client relations
- Event coordination
- Expense management
- Project management
- Salesforce and Google Suite
- Microsoft Office Suite
- Shopify POS system
- Clarity dashboard
- Intranet management
Timeline
Membership Concierge Manager
Life Time
03.2025 - Current
Clinic Director
Harklinikken
11.2022 - 11.2024
General Manager
Strong House Fitness
07.2021 - 09.2022
Senior District Manager
Intimissimi, Italian Lingerie
11.2017 - 07.2021
Store Manager
Intimissimi, Italian Lingerie
11.2016 - 11.2017
Store Manager
Sandro Paris SMCP
10.2015 - 10.2016
Communications & Administration Intern
Tiffany & Co.
06.2013 - 08.2014
Visual Merchandiser
American Apparel
01.2013 - 10.2014
Certification - Nutrition Specialist
NASM
Business Retail Management and Merchandising -
Montclair State University