Jojo Price
Austin,TX
Summary
Event professional with a proven record of orchestrating large-scale conferences and interactive experiences from concept to execution. Expertise in spatial design, program development, and end-to-end operations that drive engagement and elevate brand presence. Committed to delivering exceptional results through meticulous planning and a keen understanding of industry trends.
Overview
10
10
years of professional experience
Work History
Sr. Event Strategist - Global Events
IBM
05.2023 - Current
- Scaled IBM’s flagship conference from ~2K → 9K+ attendees; shaped program strategy, expo experience, and attendee journey.
- Led expo strategy across 40+ booths & stages, including booth design, staffing model, and partner placement.
- Owned end-to-end planning for receptions and VIP environments (programming, vendors, staffing, and logistics).
- Directed “Partner Plus Day,” a pre-conference program for clients & partners.
- Designed expo floorplan to optimize traffic flow, adjacencies, and strategic visibility.
- Managed meeting center operations, coordinating 1,000+ executive and client meetings over 3 days.
- Oversaw signage strategy and placement across the conference to support wayfinding and brand hierarchy.
- Managed event platform setup including session catalog, speakers, hotel blocks, and attendee information.
- Drove cross-functional alignment with executives, product marketing, partners, vendors, sales, and finance.
Event Marketing Manager
IBM
01.2022 - 05.2023
- Managed full event lifecycle for 3rd-party events ranging from 10-person executive meetings to 50K+ attendee conferences with budgets exceeding $1M.
- Led timelines, budgets, vendor management, and onsite execution.
- Collaborated cross-functionally with creative, finance, sales, and executive stakeholders to align event strategy with business objectives.
- Project managed creative deliverables, asset production, and review cycles to maintain brand consistency and quality standards.
- Continuously evaluated emerging event trends, technologies, and platforms to enhance attendee experience and event performance.
SR. EVENT MANAGER
GEORGE P JOHNSON
08.2021 - 01.2022
- Managed end-to-end event lifecycle for IBM across digital and in-person environments.
- Developed and managed event budgets over $1m; oversaw vendor orders, timelines, and resourcing.
- Led weekly client meetings and partnered directly with IBM stakeholders to define requirements and success metrics.
- Mentored new Event Managers and supported onboarding and professional development across the team.
EVENT MANAGER
GEORGE P JOHNSON
02.2020 - 08.2021
- Supported end-to-end event lifecycle for IBM across digital and in-person environments.
- Managed event budgets
- Created and managed end-to-end timelines
- Coordinated cross-functionally with strategy, creative, finance, and executive leadership to ensure alignment and delivery.
RECRUITING MANAGER
ROBERT HALF, THE CREATIVE GROUP
09.2015 - 02.2020
- Managed a book of 50+ clients including CEOs, VPs, Directors, and senior creative leaders.
- Assessed client pipelines and staffing needs across marketing, creative, and content functions.
- Identified, evaluated, and recruited talent to support client projects and long-term hiring goals.
Education
Bachelor of Arts - Communications
San Francisco State University
San Francisco, CA01.2013
Bachelor of Science - Business Management
Paris Business College
Paris, France01.2013
Skills
- Client communication
- Team leadership
- Timeline development & management
- Detail-oriented & highly organized
- High-stress decision-making
- Client needs anticipation
- Mailchimp
- Workfront, Airtable, Rainfocus, Cvent, Concur
- Microsoft Teams, Slack, Box, WebEx, Zoom
Timeline
Sr. Event Strategist - Global Events
IBM
05.2023 - Current
Event Marketing Manager
IBM
01.2022 - 05.2023
SR. EVENT MANAGER
GEORGE P JOHNSON
08.2021 - 01.2022
EVENT MANAGER
GEORGE P JOHNSON
02.2020 - 08.2021
RECRUITING MANAGER
ROBERT HALF, THE CREATIVE GROUP
09.2015 - 02.2020
Bachelor of Arts - Communications
San Francisco State University
Bachelor of Science - Business Management
Paris Business College