Joli Assumma
New York,NY
Summary
Detail-oriented media manager with a track record of executing successful paid social campaigns. Committed to leveraging creative strategies and data analysis to enhance brand visibility and engagement in competitive markets.
Overview
6
6
years of professional experience
Work History
Performance Media Manager
Influential
New York, NY
10.2021 - Current
- Strategize and execute paid social campaigns dedicated to influencer content across multiple verticals inclusive of Automotive, Financial Services, and CPG Brands.
- Lead paid-media related communications inclusive of but not limited to campaign KOCs, regular statuses, and reporting presentations both internally and externally.
- Analyze campaign performance and make in-flight optimizations based on campaign insights, learnings, and client needs.
Paid Media Manager
The Walt Disney Company
New York, NY
03.2021 - 10.2021
- Managed the packaging, execution, performance, and reporting of paid media campaigns across social platforms, including Facebook, Instagram, Snapchat, and Twitter for Disney Ad Sales, spanning across 10+ brands of TWDC portfolio
- Facilitated both pre-sale media planning and post-sale social implementation for 30+ accounts, partnering directly with platforms to develop media plans, and oversee delivery of organic and paid impressions on each post.
- Presented and educated internal partners on the latest market trends, social audiences and user behavior, to measure success for specific KPIs, such as awareness, click-through and fan engagement/retention.
Digital Ad Operations Associate
The Walt Disney Company
New York, NY
12.2019 - 03.2021
- Oversee day-to-day partnership and campaign operations with Twitter and Snapchat on behalf of Disney Ad Sales portfolio, staying up-to-date on product updates and sales opportunities for advertising partners.
Education
Bachelor of Science - Psychology
Northeastern University
Boston, MA05-2019
Skills
- Advertising campaigns
- Social Media Strategy
- Facebook, TikTok, YouTube Shorts & Snapchat Ads Manager
- Salesforce & Operative-One
- Certification: Meta Certified Media Planning Professional
- Content Creation Running Creator
Timeline
Performance Media Manager
Influential
10.2021 - Current
Paid Media Manager
The Walt Disney Company
03.2021 - 10.2021
Digital Ad Operations Associate
The Walt Disney Company
12.2019 - 03.2021
Bachelor of Science - Psychology
Northeastern University