Jon Sorrells
McKinney,TX
Summary
Goal oriented marketing professional with robust background in creating and executing strategic campaigns in the wireless industry that drive growth and retention. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in field marketing, market analysis, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
11
11
years of professional experience
Work History
Segment Marketing Manager
T-Mobile
Frisco, TX
10.2022 - 01.2026
- Led prepaid segment marketing strategy for T-Mobile brands, driving customer education, engagement, and retention through targeted, data-driven campaigns.
- Developed and executed go-to-market plans for prepaid offers, promotions, and device launches aligned to customer behaviors and value drivers.
- Partnered cross functionally with Product, Retail, Sales, Business Operations, Customer Care, and Creative teams to ensure consistent messaging across national and local channels.
- Authored customer facing and internal marketing copy, including email, SMS, web content, and customer care call scripts.
- Analyzed customer insights, campaign performance, and competitive trends to optimize prepaid retention and engagement strategies.
- Managed multi-channel campaign execution across SMS, email, digital, and field marketing, ensuring brand alignment and on-time delivery.
- Tracked and reported key prepaid KPIs, including conversion, churn, and campaign performance, using insights to inform future initiatives.
- Served as the prepaid segment subject matter expert, translating customer needs into actionable marketing strategies that drove revenue and market share growth.
Program Manager - TFB Work Perks
T-Mobile
Frisco, TX
08.2020 - 05.2022
- Led go-to-market execution for the T-Mobile Work Perks program across assigned enterprise and mid-market accounts, driving employee awareness, enrollment, and adoption.
- Developed and executed on-site and virtual marketing campaigns (employee events, benefit fairs, roadshows, email outreach) to increase program participation and brand engagement.
- Built strategic partnerships with HR, Benefits, and Internal Communications teams to integrate Work Perks into employer benefit offerings and onboarding programs.
- Served as primary account lead for employer partners, aligning marketing strategy to workforce demographics, location footprint, and engagement goals.
- Analyzed program performance metrics (activation rates, participation trends, retention) and optimized marketing strategies to improve ROI and competitive positioning.
Client Director - Strategic Accounts
Sprint
Irving, TX
10.2016 - 07.2020
- Built and managed long-term strategic partnerships with Strategic brands including American Airlines, Toyota, and PepsiCo, driving employee engagement and sustained program adoption through targeted marketing initiatives.
- Led Individual Liable (IL) activation marketing strategies to increase participation and revenue, achieving #1 regional ranking in the South for two consecutive years and top 3 national performance in 2019.
- Conducted quarterly strategic planning and marketing review sessions with enterprise partners to identify audience insights, align objectives, and develop customized employee-facing campaigns.
- Planned and executed field and experiential marketing programs across the Texas market, ranging from on-site activation's and retail table days to large-scale national events.
- Served as the only marketing representative on a cross-functional team supporting national affinity marketing programs, including the American Airlines Advantage and Sprint’s AAA partnerships.
Business Account Manager - SMB
T-Mobile
Frisco, TX
01.2016 - 10.2016
- Managed and grew a portfolio of small and mid-sized business accounts by driving new activations, with a focus on IOT.
- Prospected and closed new SMB customers through outbound outreach, referrals, and local market engagement.
- Consulted with business owners to identify mobility, connectivity, and device solutions aligned to operational needs.
Business Account Executive
Verizon Wireless
Irving, TX
10.2014 - 01.2016
- Managed small business sales and account relationships within assigned territory, driving new acquisition and account growth.
- Generated revenue through strategic planning and execution focused on top-line sales growth and improved profit margins.
- Partnered with assigned Retail District to train representatives on B2B selling and business account management; mentored and developed 8 reps promoted within one year.
Education
Business Administration
Tarrant County College
Fort Worth, TXBusiness Administration Social & Digital Marketing
Purdue University
On-Line (current)Skills
- Go-to-market strategy development
- Marketing campaign development
- Business development
- Strategic marketing
- Partnership marketing
- KPI tracking
- Creative and innovative
- Program marketing
- Promotional events
- Easyslides
- Canva
- Microsoft Suite
- Sales Force
- Ai - Chat GPT, Co-Pilot
- Figma / Figjam
Timeline
Segment Marketing Manager
T-Mobile
10.2022 - 01.2026
Program Manager - TFB Work Perks
T-Mobile
08.2020 - 05.2022
Client Director - Strategic Accounts
Sprint
10.2016 - 07.2020
Business Account Manager - SMB
T-Mobile
01.2016 - 10.2016
Business Account Executive
Verizon Wireless
10.2014 - 01.2016
Business Administration
Tarrant County College
Business Administration Social & Digital Marketing
Purdue University