TRANG NGUYEN
San Jose,CA
Summary
Dynamic marketing leader with a proven track record at Texas Instruments, driving double-digit revenue growth through strategic segment marketing and cross-functional leadership. Expert in go-to-market strategies and ecosystem development, leveraging customer insights to secure design wins and enhance product positioning in competitive markets.
Overview
22
22
years of professional experience
Work History
Segment Marketing Manager
Texas Instruments
San Jose, CA
05.2022 - Current
- Deliver double-digit year-over-year revenue growth for three consecutive years by driving focused market segmentation, design-win expansion, and account-specific marketing plans.
- Led global OEM and Tier 1 strategies for FPD-Link solutions in automotive IVI, aligning product capabilities with customer system-level needs to increase socket share within high-revenue portfolio.
- Built and managed engineering ecosystem (SoC, TCON, display, cable vendors) to deliver complete reference solutions that shortened customer development cycles and enhanced win rates.
Senior Automotive Marketing Manager
Renesas & Dialog Semiconductor
Santa Clara, CA
11.2017 - 05.2022
- Launched Renesas's Automotive Configurable Mixed-signal IC (CMIC) portfolio, achieving first 1M in revenue through targeted positioning and design-win strategy.
- Engaged new customers with Tier 1s worldwide through technical marketing meetings, converting opportunities into platform design-wins.
Marketing Communications Director
Silego Technologies
Santa Clara, CA
06.2016 - 11.2017
- Led team of marketing specialists and engineers to plan and execute integrated marketing programs, enhancing visibility and engagement for mixed-signal semiconductor products through tradeshows, social media, newsletters, press releases, brochures, webinars, articles, channel collateral, and training videos.
- Re-designed corporate website and implemented analytics and SEO processes, resulting in increased qualified traffic to priority product lines and design tools.
- Established data-driven KPIs and reporting to measure campaign performance and refine digital and event marketing tactics, driving continuous improvement.
Audio Business Manager
Maxim Integrated
Santa Clara, CA
03.2011 - 06.2016
- Conducted customer visits to gather product requirements, promote differentiated audio solutions, and secure design-wins in consumer and automotive applications.
- Enabled global sales and distribution of new audio CODECs and amplifiers through effective product positioning, value messaging, and training on competitive landscape.
- Leveraged SFDC, COGNOS, and external market data to align marketing and sales activities with revenue outcomes and shape portfolio strategy and go-to-market plans.
Power Marketing Engineer
National Semiconductor
Santa Clara, CA
02.2007 - 05.2011
- Developed and executed go-to-market plans for new product introductions, creating sales collateral, application notes, and training to empower channel partners and field teams.
- Identified key applications, market trends, and competitive dynamics, shaping product positioning and messaging to align with market needs.
- Drove adoption of Simple Switcher and new power products in broad-market accounts through targeted campaigns and the development of technical content and design tools.
Test Development Engineer
National Semiconductor
Santa Clara, CA
01.2004 - 03.2007
- Designed, developed, debugged test systems validating datasheet specifications for power switchers, ensuring credible performance claims.
- Collaborated with design, test teams on results to identify silicon issues, enhancing product quality and reliability.
Education
Bachelor of Science - Electrical Engineering, Humanities
San Jose State University
San Jose, CASkills
- Segment and product marketing
- Go-to-market strategy
- New product introductions
- Sales enablement content
- Customer and market insight
- Requirements definition
- Roadmap influence
- Integrated marketing programs
- Cross-functional leadership
- Ecosystem development
- Global customer engagement
Timeline
Segment Marketing Manager
Texas Instruments
05.2022 - Current
Senior Automotive Marketing Manager
Renesas & Dialog Semiconductor
11.2017 - 05.2022
Marketing Communications Director
Silego Technologies
06.2016 - 11.2017
Audio Business Manager
Maxim Integrated
03.2011 - 06.2016
Power Marketing Engineer
National Semiconductor
02.2007 - 05.2011
Test Development Engineer
National Semiconductor
01.2004 - 03.2007
Bachelor of Science - Electrical Engineering, Humanities
San Jose State University