Jonathan Hermansen
Sr. Product Manager
Mason,OH
Summary
Results-driven Senior Product Manager with 16+ years of experience in the lighting industry, specializing in end-to-end product lifecycle management, new product development (NPD), and go-to-market strategy. Demonstrated success in driving revenue growth, margin expansion, and market penetration through strategic product commercialization. Adept at cross-functional collaboration, data-driven decision-making, and leading high-impact teams in fast-paced manufacturing environments.
Overview
17
17
years of professional experience
Work History
Sr Product Manager
ILLUMUS
01.2025 - Current
- Spearheaded roadmap & commercialization of multiple new product families, targeting a $10M revenue increase by 2026.
- Led industrial margin growth of 123% YoY (2022-2023) and increased outdoor margin dollars by 207% since 2020.
- Launched 15+ product lines, achieving three-year forecast goals for all but one.
- Managed SIOP, budgeting, and demand planning, ensuring alignment between supply chain, finance, and sales to optimize inventory and meet revenue targets.
- Developed and led national & regional pricing strategies, balancing market competitiveness and margin expansion.
- Oversaw all technical inquiries, acting as the primary expert on product specifications, compliance, and engineering solutions.
- Designed and implemented new operational processes, including Sample Bag, PIPO (Pre-Launch Inventory Process), Modular Wiring, Customs Handling, 10-Year Warranty, Terms & Conditions, Special Pricing Agreements (SPAs), Agent Growth Plans, and Excess & Obsolete (E&O) Strategy.
- Created technical marketing collateral, sales tools, and AIA-accredited presentations for industry education.
- Regularly featured as the face of the product line in marketing videos, strengthening brand credibility.
Product Manager
ILLUMUS
05.2019 - 01.2025
Product Manager
Lsi Industries Inc
01.2018 - 05.2019
- Managed P&L responsibilities across multiple product lines, overseeing lifecycle strategy and commercialization efforts.
- Launched dozens of high-performing LED products, including several patented innovations.
- Developed 10+ new product development processes, streamlining time-to-market.
- Designed, rendered, and managed 12+ major trade shows, increasing brand visibility.
New Product Development Manager
Lsi Industries Inc
01.2017 - 01.2018
Industrial Design Engineer
Lsi Industries Inc
05.2015 - 01.2017
New Product Development Engineer
Sternberg Lighting
01.2019 - 05.2015
- Led custom product development from concept to production, delivering 25+ market-ready fixtures.
- Managed photometric, thermal, and structural analysis to optimize product performance.
- Pioneered digital marketing assets & application renderings for sales enablement.
- Recognized with Employee of the Quarter awards (Q2 2012, Q3 2013).
Lighting Performance Engineer
FC Lighting
07.2009 - 08.2010
Associate Engineer / Process Engineer
FC Lighting
06.2008 - 07.2009
Education
High School Diploma -
Oswego High School
05.2001 -
Skills
Product Strategy & RoadmappingProfit & Loss (P&L) ManagementSales, Inventory & Operations Planning (SIOP) & Demand PlanningNew Product Development (NPD) & Go-to-Market ExecutionValue Analysis & Value Engineering (VAVE)Customer-Centric Marketing & Sales EnablementCross-Functional Team LeadershipPricing Strategy & Competitive PositioningProcess Development & Operational EfficiencySupply Chain & Inventory OptimizationMarket Research & Competitive Analysis
Certifications
- Advanced Product Management Training | Industry-Specific Certifications
- Ongoing professional development in AI, analytics, and emotional intelligence to drive innovation
Technical Skills
- ERP & Forecasting: JDE, Epicor, Smartsheets, Catalyst
- Design & Simulation: SolidWorks, Autodesk Suites, 3DsMax, KeyShot
- Data & Analytics: Tableau, Excel (Advanced), PowerPoint
- Lighting Industry Tools: AGI32, Photopia, Photometric Toolbox
- AI: MidJourney, ChatGPT, & More
Timeline
Sr Product Manager
ILLUMUS
01.2025 - Current
Product Manager
ILLUMUS
05.2019 - 01.2025
New Product Development Engineer
Sternberg Lighting
01.2019 - 05.2015
Product Manager
Lsi Industries Inc
01.2018 - 05.2019
New Product Development Manager
Lsi Industries Inc
01.2017 - 01.2018
Industrial Design Engineer
Lsi Industries Inc
05.2015 - 01.2017
Lighting Performance Engineer
FC Lighting
07.2009 - 08.2010
Associate Engineer / Process Engineer
FC Lighting
06.2008 - 07.2009
High School Diploma -
Oswego High School
05.2001 -
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