JONELLE JOHNSON
Bronx,NY
Summary
Dynamic International Sales Manager with proven success at TOPIX BRANDS, driving business growth through strategic market analysis and key account management. Expert in project management and product strategy, I excel in building relationships and maximizing ROI, consistently achieving sales objectives across diverse international markets.
Overview
19
19
years of professional experience
Work History
International Sales Manager
TOPIX BRANDS
Long Island, New York
01.2020 - Current
- Manage and implement key strategies and initiatives with a focus on commercially driving the business for over twenty plus diverse international partners in Europe, Asia, LATAM and MENA across four unique skincare brands.
- Drive clients to meet sales objectives through analyzing business by client and by channel. Construct and implement action plans to maximize results.
- Prospect new customers spearheading the negotiation of margins, annual sales volumes, and placement in POS in conjunction with Vice President of International Sales.
- Build and execute marketing plans by distributor, managing their marketing spend budget and reporting on performance of launches and events to ensure maximum ROI.
- Collaborate with Head of Global Education & Innovation to plan and schedule training for distributors and physicians as required.
- Oversee registration and regulatory process in conjunction with the Research & Development team to ensure distributors both new and existing have all required registration documents and product samples to properly launch the latest items in market.
- Manage current and prospect new digital only/e-commerce platforms to drive additional revenue.
Assistant Sales Manager – Latin America
ERNO LAZLO
New York, New York
01.2017 - 05.2019
- Responsible for strategic sales plan focused on growth in four Latin American (LATAM) markets. Successfully built and navigated through previously uncharted territory for this 92-year-old brand, growing business to $500K in the first year.
- Initiated and continued to independently manage all aspects of sales, marketing, client relationships, financials, communications, and training for distributors/partners, including sourcing new distributors.
- Enabled seamless importation of products into new and existing markets via careful oversight and validation of product assortment, artwork, labeling records, and customs documentation in partnership with Regulatory team.
- Assessed/evaluated/analyzed potential new markets with focus on profitability, local economy and markets, geopolitical landscape, cultural fit, and consumer preferences; summarize findings for C-suite strategic planning.
- Conceived, organized, and facilitated end-to-end multi-day, in country VIP events for current and potential clients, distributors, social media influencers/stars to build and strengthen customer relations, raise brand awareness, and spur product sales.
- Conducted all new hire initial training and ongoing training in product knowledge, sales techniques (solution selling), and customer service via classroom, remote video, and online.
- Negotiated co-branded retail and eCommerce contracts with new distributors aligned with standard service agreements.
Sales Operations Coordinator
ERNO LAZLO
New York, New York
01.2015 - 01.2017
- Internally recruited for opportunity-based role with boutique skin care company serving clients in Asia and Western Europe, supported by the International Sales Director and team.
- Maximized sales aligned with product forecasts, while minimizing returns, via ongoing collaboration and communication with distributors (order management, allocation, and supply of retail and non-retail items).
- Monitored product production lifecycles and pipelines to ensure adequate supply to meet demand to meet standard allocations as well as culturally specific high demand periods i.e., Chinese New Year.
- Recognized as subject matter expert, initial point of contact and eventual 'clearinghouse' key to leadership go/no go decisions for new product launches; subsequently own legal viability research, regulatory compliance assurance, and timely dissemination of launch ready-marketing collateral and creatives.
- Converted mutually beneficial resolution of distributors’ issues to benefit of future campaign messaging and enhance product sales.
Marketing Coordinator
GARNIER
New York, New York
01.2012 - 01.2015
- Assisted Hair Care division’s Mass Markets marketing team in day-to-day operations of $500M hair care and color divisions (Maybelline and Garnier).
- Conducted analysis of competitors’ offers and incentives across multiple retail channels (online, print, coupons), summarized findings in competitive intelligence briefing for C-Suite leadership’s strategic decision-making and planning.
- Spearheaded production of 'deep dive' cyclical sales reports for three product lines; analyzed results against current market trends down to individual SKU level.
- Pinpointed future go-to-market opportunities to drive product sales in partnership with creative team, including Paris and Canada-based development teams; contributed input to initial review of mockups through to final materials approval.
- Facilitated all planning for promotional events and related initiatives.
Sales Assistant
L’OREAL PARIS
New York, New York
01.2006 - 01.2012
- Supported Field Sales Force Vice Presidents and Consumer Marketing and Sales Planning AVP as principal marketing and events liaison between National Sales Managers and field staff.
- Managed top level, high visibility events i.e., key account meetings, and business conferences for up to 800+attendees; planned concept-to-completion planning including budget, venue, promotional and marketing collateral key to successful 'day of' program.
Education
BA - Communications
SUNY Brockport
Brockport, New YorkSkills
- Business development
- Market analysis
- Key account management
- Project management
- Product strategy
Websites
References
References available upon request.
Timeline
International Sales Manager
TOPIX BRANDS
01.2020 - Current
Assistant Sales Manager – Latin America
ERNO LAZLO
01.2017 - 05.2019
Sales Operations Coordinator
ERNO LAZLO
01.2015 - 01.2017
Marketing Coordinator
GARNIER
01.2012 - 01.2015
Sales Assistant
L’OREAL PARIS
01.2006 - 01.2012
BA - Communications
SUNY Brockport