Ambitious Promotional Expert familiar with establishing branding and marketing plans to move sustainable products and services. Enterprising, persistent and driven to make positive sales impact.
Overview
18
18
years of professional experience
Work History
Business Owner/Marketing and Promotions Coordinator
First Class Entertainment LLC
Seattle, WA
02.2005 - Current
Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
Developed social media marketing strategies to help brand company and increase sales.
Managed creation of marketing materials, collateral and sales support tools.
Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
Tracked, analyzed and reported on marketing program results.
Represented company at local and trade association meetings to promote products.
Planned advertising campaigns for online, print and other mediums.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Supervised creation of marketing materials and collateral.
Designed contracts, collected fees and booked venues for events.
Recruited sponsors for events and planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
Drove growth in event management business by continuously researching and implementing improved strategies to exceed client expectations.
Assistant Manager of Sports Bar
Classics Sports Bar
Renton, WA
11.2016 - 01.2023
Increased revenue by promoting additional products and assisting with beverage menu.
Increased profits by overseeing inventory and strategically increasing menu prices.
Planned and coordinated special events to boost customer numbers and profits.
Developed and implemented bartender training programs, policies and procedures.
Created signature beverages to increase revenue and patron loyalty.
Poured wine, beer and cocktails for patrons.
Completed thorough opening, closing and shift change functions to maintain operational standards each day.
VIP Host
Tulalip Resort Casino
Tulalip, WA
01.2014 - 10.2016
Responded appropriately to customer complaints, bringing major issues to attention of manager on duty.
Introduced new VIP guests to casino property and discussed available amenities, pools, restaurants, gaming offerings and entertainment.
Promoted players' club by walking casino floor and signing up new guests.
Explained club to guests and assisted with service needs to maintain high satisfaction and brand loyalty.
Verified and maintained compliance with applicable gaming regulations and laws as well as internal casino policies, procedures and controls.
Collaborated with marketing personnel to promote casino services and events.
Bartender
Great American Casino
Tukwila, WA
05.2008 - 08.2014
Operated cash register and Point of Sale (POS) system for transactions and made proper change for cash transactions.
Mixed and served both alcoholic and non-alcoholic drinks for patrons by following standard recipes and procedures.
Maintained knowledge of bar and menu options to prepare drinks and make food recommendations.
Managed bar area, cocktail design and menu and handled inventory, regulation compliance and customer relationships.
Trained new bartenders on drink preparation and upselling techniques.
Recommended food and drinks to patrons based on preference, pairings and special promotions.
Upsold customers from shelf to premium brands to help boost sales.
Education
Associate of Arts - Communications
Washington State University
Pullman, WA
05.2002
Skills
Promotional Planning
Customer Relations
Marketing Communications
Audience Engagement
Affiliations
United States Marine Corps Veteran 1997-2001
Timeline
Assistant Manager of Sports Bar
Classics Sports Bar
11.2016 - 01.2023
VIP Host
Tulalip Resort Casino
01.2014 - 10.2016
Bartender
Great American Casino
05.2008 - 08.2014
Business Owner/Marketing and Promotions Coordinator