Jonya K. McKinney
Summary
Dynamic and creative marketing professional with a proven track record of driving community engagement and economic growth in Downtown Albany. Nearly three years of experience in developing and executing strategic events, fostering strong partnerships, and enhancing digital presence. Skilled in content creation, project management, and business support, with a passion for revitalization and creating vibrant, thriving spaces. Seeking opportunities to leverage expertise in marketing, communications, and community development to make a lasting impact. Proficient in vendor management, budget oversight, and logistics. Strong focus on team collaboration and delivering tangible results. Known for adaptability and reliability in high-pressure and changing environments.
Overview
5
5
years of professional experience
Work History
Marketing & Communications Coordinator
City of Albany
02.2022 - Current
- Develops and executes strategic marketing plans and communications that align with the mission, vision, and values of Downtown Albany
- Plans, coordinates, and manages downtown events and programs, collaborating with local organizations, businesses, and educational institutions to foster community engagement and economic growth
- Cultivates relationships with business owners, property owners, city officials, and community stakeholders to advocate for downtown revitalization and support business retention and expansion efforts
- Creates and manages content for digital and print marketing, including social media, website updates, press releases, and promotional materials, ensuring consistent branding and messaging
- Organizes and oversees event logistics, including budgeting, vendor coordination, volunteer management, and sponsorship acquisition to deliver high-quality, well-attended events
- Provides on-the-ground support for downtown beautification efforts, collaborating with city departments to maintain a welcoming environment
- Assists small businesses with marketing and operational support, offering technical assistance and resources to enhance their visibility and success
- Produces detailed reports on event performance, marketing impact, and future initiatives to inform strategic planning and decision-making
- Enhances downtown's digital presence through creative social media campaigns, email newsletters, and community outreach initiatives
- Takes on additional responsibilities like decorating downtown for special events, coordinating photo opportunities, and supporting business openings to promote a vibrant community atmosphere
Work Based Learning Student
4C Productions
08.2020 - 05.2022
- Video editing
- Photo editing
- Camera Operation
- Photography
- Constant social media poster for my personal use and extracurricular clubs
Education
Bachelor's Degree - Marketing
Albany State University
Albany, GAHigh School Diploma -
Monroe High School
Albany, GA05.2022
Audio Visual Technology & Film -
Commodore Conyers College & Career Academy
Albany, GA05.2022
Skills
- Issue Resolution
- Project Management
- Marketing Strategy
- Time Management
- Verbal and Written Communication
- Training and Development
- Goal Achievement
- Camera Operation
- Photo/Video Editor
- Public Relations
- Community Engagement
- Digital Communications
Timeline
Marketing & Communications Coordinator
City of Albany
02.2022 - Current
Work Based Learning Student
4C Productions
08.2020 - 05.2022
High School Diploma -
Monroe High School
Audio Visual Technology & Film -
Commodore Conyers College & Career Academy
Bachelor's Degree - Marketing
Albany State University
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