JORDAN BATTEN
Work Preference
Work Type
Full TimeLocation Preference
RemoteOn-SiteHybridLocation:
Vienna, WV, USOpen to relocation:
YesImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionPaid time offPersonal development programsHealthcare benefitsSummary
Digital marketer and small-business owner focused on social media management, content creation, and audience growth for local clients. Combines B2B account service, direct client communication, and analytics review to refine campaigns, support Meta advertising, and deliver brand-specific content across Facebook and Instagram.
Work History
Owner / Digital Marketing
6 Months- Own and operate a social media marketing business serving multiple local small-business clients across different industries, audiences, and brand identities.
- Planned and executed social media strategies, including content calendars, promotional campaigns, educational content, community engagement posts, and brand awareness initiatives to enhance client visibility.
- Support Meta advertising, promotional campaigns, customer-acquisition strategy, and audience-growth efforts.
- Managed Facebook and Instagram content via Meta Business Suite, streamlining publishing workflows, revisions, and approvals to ensure organized and timely content delivery.
- Reviewed social media analytics and content performance to identify patterns, enabling data-informed adjustments that improved audience engagement.
- Develop original creative concepts, write social media copy, create graphics in Canva, and produce short-form video content in CapCut.
- Use AI-assisted content tools to accelerate ideation and production while applying personal judgment, brand context, audience knowledge, and human review to finished work.
- Communicate directly with business owners about goals, creative direction, campaign priorities, performance, revisions, and changing business needs.
- Managed multiple client accounts efficiently and deadlines while maintaining distinct brand voices and avoiding one-size-fits-all creative.
Service Sales Representative
7 Months- Managed B2B customer accounts by delivering, picking up, and servicing uniforms and facility-service products to ensure client satisfaction.
- Identified additional product and service opportunities to enhance customer satisfaction and drive account growth.
- Developed professional customer relationships, addressed routine account needs, and ensured reliable follow-through in an independent service environment.
- Worked in a performance-driven role requiring organization, communication, problem solving, time management, and personal accountability.
- Mineral Wells
- Full-time
Automotive Technician
1 Year 2 Months- Diagnosed vehicle issues using scan tools and visual inspections at Garage Trendz.
- Repaired brakes, suspension, and steering systems following shop procedures.
- Executed vinyl wrapping, brake repairs, tire rotations, detailing, and routine maintenance to enhance vehicle aesthetics and performance.
- Performed oil changes, fluid services, and routine maintenance on customer vehicles.
- Ensured safety measures were implemented to minimize risks during vehicle servicing, quality, and customer service to ensure optimal presentation and satisfaction with each vehicle.
Education
Bachelor's - Business Administration, Marketing
General Studies coursework
General Studies coursework
Skills
Personal Information
AWARDS & ACHIEVEMENT
COMMUNITY INVOLVEMENT
- Local Little League - Youth Baseball Coach, 2023-05, Coached young athletes in foundational baseball skills.
- City of Bluefield Community Clean-Up, 2022-08, Participated in city beautification with the Bluefield State Baseball Team.
- Toys for Tots, 2016-12, Helped wrap and distribute holiday gifts to underprivileged children.
LEADERSHIP & ATHLETICS
- Student Athlete, Bluefield State University | 2019-08 - 2025-05
- Parkersburg High School Team Captain, Varsity Baseball | 2016-08 - 2019
- Parkersburg High School Varsity Baseball & Football | 2015-08 - 2019
WORKING STYLE
- Self-directed. Creative. Coachable.
- Comfortable owning work from the first idea through execution, client feedback, publication, and review.
PORTFOLIO
My portfolio showcases the hands-on marketing work I have created through Viral Theory for real businesses across the Mid-Ohio Valley. It includes social media campaigns, branded graphics, short-form videos, promotional content, and creative concepts developed for businesses in several different industries.
What I believe makes my portfolio valuable is that the work was created to solve real marketing needs. I handle the process from concept to completion, including researching the business and audience, developing the creative direction, writing copy, filming content when needed, designing graphics, editing short-form video in CapCut, and reviewing performance after publication.
My portfolio also demonstrates my ability to adapt creatively between brands rather than applying the same style to every client. I have worked with businesses in beauty, retail, barbering, and pool services, each requiring a different audience, brand voice, visual identity, and content strategy.
I also use performance data to evaluate my work. For example, my work with LeColour Bar & Co. contributed to 233,911 views over a 12-month period, with 3-second video views increasing 483% and watch time increasing 496%.
Ultimately, my portfolio represents more than finished graphics and videos. It shows how I think as a marketer, how I turn business goals into creative ideas, and how I take those ideas from concept through execution and measurement.