JORDAN BATTEN
Vienna,WV
Summary
Digital marketer and small-business owner focused on social media management, content creation, and audience growth for local clients. Combines B2B account service, direct client communication, and analytics review to refine campaigns, support Meta advertising, and deliver brand-specific content across Facebook and Instagram.
Overview
10
10
years of professional experience
Work History
Owner / Digital Marketing
VIRAL THEORY
04.2026 - Current
- Own and operate a social media marketing business serving multiple local small-business clients across different industries, audiences, and brand identities.
- Planned and executed social media strategies, including content calendars, promotional campaigns, educational content, community engagement posts, and brand awareness initiatives to enhance client visibility.
- Support Meta advertising, promotional campaigns, customer-acquisition strategy, and audience-growth efforts.
- Managed Facebook and Instagram content via Meta Business Suite, streamlining publishing workflows, revisions, and approvals to ensure organized and timely content delivery.
- Reviewed social media analytics and content performance to identify patterns, enabling data-informed adjustments that improved audience engagement.
- Develop original creative concepts, write social media copy, create graphics in Canva, and produce short-form video content in CapCut.
- Use AI-assisted content tools to accelerate ideation and production while applying personal judgment, brand context, audience knowledge, and human review to finished work.
- Communicate directly with business owners about goals, creative direction, campaign priorities, performance, revisions, and changing business needs.
- Managed multiple client accounts efficiently and deadlines while maintaining distinct brand voices and avoiding one-size-fits-all creative.
Service Sales Representative
CINTAS
07.2025 - 02.2026
- Managed B2B customer accounts by delivering, picking up, and servicing uniforms and facility-service products to ensure client satisfaction.
- Identified additional product and service opportunities to enhance customer satisfaction and drive account growth.
- Developed professional customer relationships, addressed routine account needs, and ensured reliable follow-through in an independent service environment.
- Worked in a performance-driven role requiring organization, communication, problem solving, time management, and personal accountability.
- Mineral Wells
- Full-time
Automotive Technician
GARAGE TRENDZ
Vienna, WV
11.2016 - 01.2018
- Diagnosed vehicle issues using scan tools and visual inspections at Garage Trendz.
- Repaired brakes, suspension, and steering systems following shop procedures.
- Executed vinyl wrapping, brake repairs, tire rotations, detailing, and routine maintenance to enhance vehicle aesthetics and performance.
- Performed oil changes, fluid services, and routine maintenance on customer vehicles.
- Ensured safety measures were implemented to minimize risks during vehicle servicing, quality, and customer service to ensure optimal presentation and satisfaction with each vehicle.
Education
Bachelor's - Business Administration, Marketing
Bluefield State University
Bluefield, WV05-2025
General Studies coursework -
Shawnee State University
Portsmouth, OH05-2021
General Studies coursework -
Garrett Community College
McHenry, ND05-2020
Skills
- Digital marketing
- Campaign planning
- Promotional strategy
- Content strategy
- Social media management
- Content calendar management
- Social media copywriting
- Social media management Digital marketing Content strategy Content calendar management Campaign planning and execution Social media copywriting Graphic content creation Short-form video editing AI-assisted content creation Facebook and Instagram marketing Meta advertising support Community engagement Brand voice development Brand consistency and quality control Creative concept development Audience engagement strategy Social media analytics Performance reporting Data-informed content optimization Marketing trend research Promotional campaign development Customer-acquisition strategy Client relationship management Project coordination Multi-account management Deadline and workflow management B2B communication Sales and prospecting
- SEO strategy
Personal Information
Title: MARKETING / CONTENT / CLIENT GROWTH
AWARDS & ACHIEVEMENT
Baseball Black College World Series Champion 2024-05 Bluefield State University, All-State Selection 2019-06 West Virginia High School Baseball, State Champion 2018-08 West Virginia American Legion
COMMUNITY INVOLVEMENT
- Local Little League - Youth Baseball Coach, 2023-05, Coached young athletes in foundational baseball skills.
- City of Bluefield Community Clean-Up, 2022-08, Participated in city beautification with the Bluefield State Baseball Team.
- Toys for Tots, 2016-12, Helped wrap and distribute holiday gifts to underprivileged children.
LEADERSHIP & ATHLETICS
- Student Athlete, Bluefield State University | 2019-08 - 2025-05
- Parkersburg High School Team Captain, Varsity Baseball | 2016-08 - 2019
- Parkersburg High School Varsity Baseball & Football | 2015-08 - 2019
WORKING STYLE
- Self-directed. Creative. Coachable.
- Comfortable owning work from the first idea through execution, client feedback, publication, and review.
PORTFOLIO
- Real client campaigns and creative work from Viral Theory.
- VIEW MARKETING PORTFOLIO
Timeline
Owner / Digital Marketing
VIRAL THEORY
04.2026 - Current
Service Sales Representative
CINTAS
07.2025 - 02.2026
Automotive Technician
GARAGE TRENDZ
11.2016 - 01.2018
Bachelor's - Business Administration, Marketing
Bluefield State University
General Studies coursework -
Shawnee State University
General Studies coursework -
Garrett Community College