Fabrice Leroy
Apex,NC
Summary
Dynamic digital marketing specialist skilled in driving brand awareness and customer engagement through effective SEO, social media, and content marketing strategies. Utilizes tools like Google Analytics and HubSpot to optimize campaigns and achieve measurable outcomes. Bilingual in English and French, enhancing client interactions and service delivery.
Overview
1
1
Certification
15
15
years of professional experience
Work History
owner clickbyfab digital marketing agency
clickbyfab LLC
Apex, North Carolina
09.2025 - Current
- Created marketing campaigns to attract new customers.
- Developed marketing campaigns to increase brand awareness and customer engagement.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Built strong relationships with clients and vendors to enhance service delivery.
- Maintained relationships with existing clients by providing superior customer service.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Conducted market research to identify trends and inform strategic decisions.
- Analyzed market trends to identify new business opportunities.
Wine Manager
Carpenter Wine Cellar
Morrisville, USA
08.2021 - 04.2024
- Managed inventory of over one thousand wine selections at Carpenter Wine Cellar.
- Developed and implemented a comprehensive wine list featuring over 200 selections from around the world.
- Organized wine tastings and events to engage customers and promote products.
- Trained staff on wine knowledge and customer service techniques for enhanced experiences.
- Developed marketing strategies to increase wine sales and customer loyalty initiatives.
- Coordinated with suppliers to ensure timely delivery of quality wines and products.
- Researched emerging wine trends to keep inventory aligned with customer preferences.
- Built relationships with customers, providing tailored recommendations based on preferences.
- Made wine recommendations with knowledge and confidence of correct wine and food pairings.
- Presented guests with wine lists, upselling higher-end bottles by proposing several options in various price ranges.
- Created ultimate wine experience by advising guests on wine choices and serving with accuracy and flair.
- Composed wine lists to achieve maximum guest satisfaction, profit and prestige.
- Participated in promotional activities such as trade shows or charity events aimed at increasing brand awareness among potential customers.
- Created purchasing plans for ordering wines and other beverages for special events.
- Compiled reports detailing sales figures, cost analysis, profit margins, and other financial data related to wine operations.
- Monitored inventory levels to ensure sufficient stock of wines were available for sale.
- Shared wine knowledge with employees, encouraging team to develop wine knowledge through regular training sessions.
Wine Specialist
Cellar 55
Fuquay-Varina, USA
08.2020 - 08.2021
- Curated wine selections based on customer preferences and seasonal trends.
- Educated customers about wine regions, varietals, and pairing recommendations.
- Managed inventory levels to ensure a diverse and high-quality wine offering.
- Made wine recommendations with knowledge and confidence of correct wine and food pairings.
- Conducted tastings to enhance customer experience and promote new products.
- Collaborated with suppliers to source unique wines for the retail shop.
- Composed wine lists to achieve maximum guest satisfaction, profit and prestige.
- Participated in industry trade shows to network with vendors and discover new products.
Wine Manager
Triangle Wine Company
Cary, USA
01.2019 - 09.2019
- Drove a 10% increase in sales and profit for the store by fostering customer relationships and conducting wine tastings
- Facilitated customer satisfaction through personalized product demos, educating customers on offerings
- Provided exceptional customer service by recommending wine pairings, offering tasting experiences, and assisting with wine selections
- Increased foot traffic at wine tastings and store by curating engaging content on social media platforms
- Curated and optimized Instagram content for the store, resulting in a 25% increase in followers
- Led and guided a team of 5-6 members, implementing training programs for effective team management
- Maintained accurate inventory and ensured product displays were visually appealing and well-stocked
- Leveraged expertise in POS systems and inventory management software to enhance operational efficiency, optimize inventory, and improve sales tracking
- Prioritized tasks based on importance and utilized Excel for organization, improving workflow efficiency
Wine Consultant
Wine Flow Company
RTP, USA
09.2016 - 12.2018
- Conducted wine tastings to educate customers on flavor profiles and regions.
- Advised clients on wine selection and pairings for events and meals.
- Assisted in organizing promotional events to showcase new wine selections.
Wine Waiter
Contractoptions
Bracknell, UK
05.2015 - 11.2015
- Provided exceptional customer service to enhance guest experiences during wine tastings.
- Educated guests on wine selections, pairings, and tasting notes to enhance enjoyment.
- Maintained cleanliness and organization of the wine service area for optimal efficiency.
- Delivered food and beverages to guests in a timely manner.
- Accurately took orders for food and beverage items from guests.
- Communicated effectively with kitchen staff regarding food orders placed by customers.
- Maintained professional appearance at all times while adhering to dress code requirements.
- Assisted bartenders in keeping bar stocked with beer, wine, and liquor throughout shift.
- Maintained tidiness and organization throughout bar area.
Department Manager Wine and Spirit Buyer
Supermarket Leclerc
Conflans-saint-honorine, France
07.2011 - 03.2014
- Managed a team of 6 employees in the Wine and Spirit department, overseeing supply control and stock management
- Planned and executed annual wine fair and store events, including wine tastings, enhancing customer engagement
- Fostered retailer partnerships through in-store promotions, leveraging retailer portal platform for streamlined management
- Elevated brand visibility through development and execution of PR strategies for wine tasting event sponsorships
- Crafted and executed a comprehensive brand strategy aligning with winery objectives and market positioning by highlighting unique selling propositions
- Delivered expert recommendations on food and wine pairings
- Executed wine service with precision, ensuring impeccable presentation and appropriate glassware for each wine by adhering to standard serving procedures
- Stayed abreast of the latest trends and advancements in wine regions, vintages, and winemaking techniques to enhance customer satisfaction with wine selections
- Demonstrated proficiency in team management, event coordination, negotiation, and customer service, supported by successful implementation of weekly team performance reviews
Education
Certification - Digital Marketing
Digital Marketing Institute
Online02-2026
Certificate in Digital Marketing - Digital Marketing
UNC Charlotte
Charlotte, NC10-2024
Bachelors in Viticulture & Enology -
Lycée Professionnel Mâcon-Davayé
Mâcon-Davaye, FranceSkills
- Digital marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Social Media Advertising
- Social media strategy
- SEO
- Google Ad Search
- Google Analytics
- HubSpot
- Marketing Automation
- Data analysis
- Brand management
- Integrated Marketing
- Marketing
Certification
- Email Marketing, 09/01/24, HubSpot
- SEO, 09/01/24, HubSpot
- Ad Search, 09/01/24, Google
- Analytics Individual Qualification, 09/01/24, Google
- UNC Charlotte School of Professional Studies - Digital Marketing Science
- Certified Digital Marketing Pro
- AMA Professional Certified Marketer PCM in Digital Marketing
Timeline
owner clickbyfab digital marketing agency
clickbyfab LLC
09.2025 - Current
Wine Manager
Carpenter Wine Cellar
08.2021 - 04.2024
Wine Specialist
Cellar 55
08.2020 - 08.2021
Wine Manager
Triangle Wine Company
01.2019 - 09.2019
Wine Consultant
Wine Flow Company
09.2016 - 12.2018
Wine Waiter
Contractoptions
05.2015 - 11.2015
Department Manager Wine and Spirit Buyer
Supermarket Leclerc
07.2011 - 03.2014
Certification - Digital Marketing
Digital Marketing Institute
Certificate in Digital Marketing - Digital Marketing
UNC Charlotte
Bachelors in Viticulture & Enology -
Lycée Professionnel Mâcon-Davayé