An expert in Marketing, PR and Event Planning/Execution. As well as Retail Management, Buying Wholesale Apparel and Merchandising Boutiques.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Founder
No Bull Marketing, PR & Events
Denver, CO
07.2007 - Current
Plan and coordinate events up to 1,000 guests
Responsible for all aspects of event management, including site selection/contract negotiation, proposal planning, transportation arrangements, hotel negotiations, production of event materials, registration management & on-site management
Sell sponsorship packages for events; $100-100,000+
Clients include non-profits, boutiques & products: Nude Vodka, Bungalow 82, & National Repertory Orchestra
Owner/Manager
Oakberry Açai Bowls Restaurant
Aspen, CO
01.2022 - 06.2023
Oversaw the day-to-day operations of a fast casual restaurant, managing staff and ensuring the establishment was profitable
Ordered all food products and non-perishable items within budget
Hired & trained staff; organized schedules & ran payroll
Maintained safety and food quality standards
Developed & executed the marketing, advertising & social media plans and events
Owner/Manager
Pure Barre & CycleBar Aspen
Aspen, CO
10.2012 - 01.2022
Manage membership and retail sales to meet studio & franchisor goals; top 25 every quarter out of 500+ studios
Hire, manage over 25 instructors and front desk employees at the studio
Strategically manage marketing campaigns to generate sales for the studio
Schedule in-studio promotional events and community classes off-site, up to 100 guests and sponsors like Marriott and AMEX
Owner/Manager
Aspen Athleisure Boutique
Aspen, CO
07.2020 - 03.2021
Designed logo & overall design concept for a pop-up athleisure & clothing boutique
Attended fashion expos to pick out clothing
Set up Shopify online & in-store system
Sold all high-end brand like ALO, Beyond Yoga, Michael Lauren, Skull Cashmere
Revenue of $50,000+ per month
Vice President of Marketing
JET Hotel, Restaurant & Nightclub Group
Denver, CO
06.2008 - 09.2011
Recruited by CEO to create & execute the strategic sales, marketing & events for 13 properties: restaurants, lounges & a hotel
Obtain & exceed sales goals at each venue through the development of sales strategies & marketing/promotion calendar
Develop & execute events for up to 2,000 people
Work with venue Chefs to develop menus, test new dishes & train venue staff on new menu items
Conduct hotel & restaurant tours for potential guests and corporate accounts to assess needs and preferences for special events, business meetings, and luncheons/dinners in areas of space requirements, catering services, and amenities
Accountable for budget of $400K, including promotions budget and corporate marketing budget
Co-Founder
Mercedes Benz of Westminster Dining Series
Denver, CO
01.2010 - 12.2010
Co-founder of a year-long event series of wine & food pairing dinners at different restaurants in the metro Denver area
100-250 guests attended each event
Plan menus & unique wine/cocktail pairings
Secured Mercedes Benz and other sponsorships
Senior Manager of Sales and Marketing
Bullocks Express Transportation
Denver, CO
04.2003 - 11.2007
Manage team of 20 sales reps across six states
Ensure sales goals were met
Travel to work one-on-one with each rep
Maintain sales goals and sales budget
Develop marketing strategies - including printed materials & promo items
Produce events for our clients in various cities - BBQs, golf outings, casino trips and many more!
Marketing Assistant
Denver Broncos
Denver, CO
06.2000 - 02.2003
Help secure sponsorships for the grand opening of INVESCO Field
Assist with day-to-day office activities
Plan game day food and act as hostess for the Alumni VIP box for each game (250+ attendees)