Jordan Cedeno
Atlanta,GA
Summary
Driven professional with a track record of optimizing programmatic ad campaigns at Catalyte, achieving significant ROI through expert campaign management and audience targeting. Excelled in cross-functional collaboration and data analysis, demonstrating superior customer care and performance optimization skills. Proven ability to exceed monthly goals by leveraging analytical insights and industry best practices.
Overview
1
1
year of professional experience
Work History
Programmatic Apprentice
Catalyte
02.2024 - Current
- Managed and optimized programmatic ad campaigns using DSPs such as Amazon and The Trade Desk to achieve client KPIs and drive ROI.
- Assisted in the setup and management of private marketplace (PMP) deals and direct buys on Amazon DSP
- Conducted thorough audience analysis and targeting to enhance ad reach and effectiveness on Amazon DSP and The Trade Desk.
- Stayed up-to-date with industry trends and best practices in programmatic advertising to continuously enhance campaign strategies.
Patient Services Representative
Catalyte
09.2023 - 02.2024
- Responsible for scheduling new and existing dental patients in 15 states with multiple offices for hygiene, orthodontic, and operatory appointments.
- Deliver quality and superior customer care to every patient and focus on accuracy.
- Successfully verify commercial and medicaid insurance per office.
- Set up new accounts possess good telephone etiquette and focus on salesmanship skills.
- Work in a fast-paced environment and strive to achieve monthly goals set by team leaders and company guidelines.
Education
Bachelor of Arts - Communication Technology
University of Texas At Arlington
2022
Skills
- Campaign Management
- Audience Targeting
- Budget Management
- Cross-Functional Collaboration
- Performance Optimization
- Reporting and Analytics
- Data Analysis
Timeline
Programmatic Apprentice
Catalyte
02.2024 - Current
Patient Services Representative
Catalyte
09.2023 - 02.2024
Bachelor of Arts - Communication Technology
University of Texas At Arlington
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