Jordan Holzfaster
Lincoln,NE
Summary
Dynamic leader with nearly 9 years of experience streamlining operations and driving robust experiential brand and marketing strategies in the outdoor accounts space. Demonstrates tenured leadership with a focus on strategic growth and data-driven decision making, always through a consumer-oriented lens.
Overview
8
8
years of professional experience
Work History
Manager - National Program Strategy @
Bass Pro Shops And Cabela's CLUB Signature Events
11.2023 - Current
- Manage high-performing team of 11 direct reports - driving goals, objectives and individual development of each team member
- Own long-term, cross-collaborative marketing strategy with over 30 of the largest brands and partners in the outdoor industry
- Identify lucrative market opportunities, set robust partnership marketing development strategy, and set measurable KPIs
- Develop omni-channel experiential marketing strategy, engaging through multiple touchpoints with over 6 million customers monthly
- Manage $2.5 million dollar budget effectively, ensuring optimal financial allocation while investing in opportunistic resources for long-term business growth
Manager - Brand and Content @
Bass Pro Shops And Cabela's CLUB Signature Events
04.2018 - 11.2023
- Developed and implemented national omni-channel marketing strategy for the CLUB Signature Events program, with average monthly reach of 6 million+ consumers
- Drove strategic oversight of digital, web, print, and social media marketing campaigns across all global platforms
- Maintained daily cross-functional collaboration with creative designers, developers, and data analysts to produce GTM campaigns, national-level brand content, facilitate market testing and address viable growth pipelines
- Built strategic, national-level marketing campaigns promoting over 200+ domestic and international outdoor experiences, driving over $2.5 million/year in revenue
Marketing Analyst - Retail Operations @
Bass Pro Shops And Cabela's CLUB
09.2016 - 04.2018
- Led cross-company development of 20+ national retail initiatives annually, directly impacting 5 million BPS and Cabela's CLUB cardholders
- Held administrative control over all task management, data analysis, and mass communication impacting CLUB business
- Improved retail marketing campaign effectiveness by conducting thorough data analysis and identifying KPIs.
Skills
- Content Development Strategy
- Superior Consumer Relations
- Experiential Marketing Strategy
- Partnership and Account Management
- Go-To-Market Strategy
- Data Tracking and KPIs
- B2C and B2B Marketing Strategy
- Analysis and Growth Tracking
- Omni-channel Marketing Campaign Execution
- Tenured Leadership
- Cross-Functional Collaboration
- Superior Written and Verbal Communication
Education
May 2016
Bachelor of Science (BS) - Marketing and Management
University of Nebraska - Lincoln, Lincoln, NE
Timeline
Manager - National Program Strategy @
Bass Pro Shops And Cabela's CLUB Signature Events
11.2023 - Current
Manager - Brand and Content @
Bass Pro Shops And Cabela's CLUB Signature Events
04.2018 - 11.2023
Marketing Analyst - Retail Operations @
Bass Pro Shops And Cabela's CLUB
09.2016 - 04.2018
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