Jordan Paul
Bowling Green,KY
Summary
Dynamic marketing professional with a proven track record at Globals Records, specializing in digital strategy and brand development. Expert in social media marketing and analytics, driving significant engagement growth. Strong communicator and creative problem solver, adept at optimizing e-commerce experiences and enhancing customer journeys through innovative campaigns.
Overview
5
5
years of professional experience
Work History
Overnight Stocker
Priceless IGA
Bowling Green, KY
05.2025 - Current
- Organized merchandise displays to enhance product visibility and improve customer experience.
- Restocked shelves efficiently, ensuring accurate placement and adherence to store layout.
- Monitored inventory levels, reporting shortages to management for timely replenishment.
- Assisted in maintaining cleanliness and organization of stockroom areas for operational efficiency.
A&R Representative
Globals Records
Remote
10.2020 - 05.2025
- Discovered and evaluated new talent through digital platforms, social media, and streaming analytics, contributing to artist development and content strategy.
- Oversaw branding and online presence for emerging artists, aligning visual identity and messaging with target audience behavior and trends.
- Coordinated promotional campaigns across Instagram, YouTube, and TikTok, increasing engagement and fanbase growth by [XX]%.
Collected market research and consumer data to inform release strategies, aligning with digital trends and platform algorithms. - Collaborated with marketing teams to develop and implement e-commerce strategies, including merch launches, pre-saves, and fan monetization.
Managed content calendars, digital asset delivery, and campaign performance tracking using tools such as Google Drive, Canva, and basic analytics.
Picker Packer
Amazon
Campbellsville, KY
11.2022 - 03.2024
- Operated scanning equipment to accurately track inventory movements and ensure timely order fulfillment.
- Selected and packed customer orders efficiently, maintaining quality standards throughout the process.
- Collaborated with team members to optimize workflow and achieve daily productivity goals.
- Managed inventory storage, ensuring items were organized for quick retrieval and shipment.
Education
Professional Certificate - Google Digital Marketing & E-Commerce
Coursera
RemoteHigh School Diploma -
Barren County High School
Glasgow, KY06.2021
Skills
- Search Engine Optimization (SEO)
- Social Media Marketing (Instagram, TikTok, YouTube)
- Email Marketing & Campaign Creation
- Paid Advertising (Google Ads, Meta Ads)
- Content Strategy & Brand Messaging
- Conversion Rate Optimization (CRO)
- Customer Journey Mapping
- Influencer & Community Engagement
- Shopify Store Setup & Product Optimization
- E-Commerce Customer Experience
- Online Merchandising & Inventory Management
- Cart Recovery & Retargeting Strategies
- Mobile Commerce Optimization
Digital Marketing & Strategy
E-Commerce & Online Sales
- Google Analytics & Reporting
- Google Ads Campaign Setup
- Canva (Content Creation & Branding)
- Mailchimp (Email Marketing Tools)
- Hootsuite (Social Scheduling)
- Microsoft Excel & Google Sheets (Performance Tracking)
- Brand Development & Talent Positioning
- Market Research & Trend Forecasting
- Creative Problem Solving
- Cross-Platform Campaign Management
- Strong Communication & Collaboration
- Time Management in Fast-Paced Environments
Analytics & Tools
Creative & Soft Skills
Timeline
Overnight Stocker
Priceless IGA
05.2025 - Current
Picker Packer
Amazon
11.2022 - 03.2024
A&R Representative
Globals Records
10.2020 - 05.2025
Professional Certificate - Google Digital Marketing & E-Commerce
Coursera
High School Diploma -
Barren County High School