Jordan Walker
Cleveland,OH
Summary
Strategic marketing and hospitality professional with 8+ years of experience driving revenue growth, guest engagement, and brand loyalty across highly regulated, fast-paced service environments. Proven success leading database-driven marketing initiatives, promotions, and experiential events while partnering cross-functionally with operations, creative teams, and executive leadership. Adept at translating customer data and guest insights into targeted marketing strategies and elevated experiences that produce measurable business outcomes. Open-minded and adaptable, with transferable expertise well-suited for marketing, guest experience, or operations roles across entertainment, sports, travel, lifestyle, and consumer-focused industries. Seeking an organization that values strategic thinking, flexibility, and growth.
Overview
10
10
years of professional experience
Work History
Database & Direct Mail Manager
MGM Resorts & Casinos – Northfield Park
Cleveland, OH
01.2024 - Current
- Lead database and direct marketing initiatives supporting casino revenue, loyalty growth, and targeted occupancy strategies.
- Manage and execute database-driven direct mail and email campaigns using customer segmentation and behavioral insights to drive incremental revenue.
- Lead development and distribution of a monthly, enterprise-wide casino marketing book delivered to the full customer database, ensuring brand alignment, accuracy, and compliance.
- Partner with creative, operations, and leadership teams to approve offers, messaging, and campaign collateral.
- Oversee vendor relationships for print and mail production, managing timelines, costs, and quality control.
- Maintain database integrity, campaign documentation, and reporting to support continuous improvement and operational efficiency.
Executive Assistant to SVP & General Manager
JACK Cleveland Casino
Cleveland, OH
01.2022 - 01.2024
- Served as a strategic partner to senior leadership while supporting guest experience, marketing communication, and operational initiatives.
- Managed enterprise guest services platforms including online reviews, website inquiries, and weekly guest surveys to support brand reputation and loyalty.
- Resolved escalated guest concerns requiring executive-level discretion while aligning with brand standards and business objectives.
- Ensured department leaders were informed and aligned on marketing initiatives, KPIs, and operational updates impacting the guest experience.
- Supported diversity, inclusion, and community engagement initiatives in partnership with executive leadership.
- Led cross-departmental special projects, including the successful opening of the betJACK Sportsbook, coordinating operations, marketing, and guest experience execution.
Promotions & Special Events Supervisor / Interim Manager
JACK Cleveland Casino
Cleveland, OH
01.2019 - 01.2022
- Led casino promotions, special events, and experiential marketing programs supporting revenue growth and loyalty acquisition.
- Developed monthly marketing and promotional calendars aligned with revenue goals and customer engagement strategies.
- Presented marketing plans, budgets, and performance insights to senior leadership.
- Managed vendor sourcing, contract negotiations, and promotional asset procurement.
- Supported marketing P&L reviews, expense tracking, and budget optimization.
- Oversaw guest communications related to promotions and special events.
- Recruited, trained, and developed marketing team members, improving retention and performance.
Promotions & Special Events Lead / Coordinator
JACK Cleveland Casino
Cleveland, OH
01.2016 - 01.2019
- Executed high-volume promotions and events serving 500–3,000+ guests per activation.
- Analyzed post-event performance and collaborated with database teams to optimize future campaigns.
- Managed significant promotional inventories and audit processes in partnership with accounting.
Education
MBA - Hospitality & Casino Management
Louisiana State University
01.2020
BA - Business Administration, Tourism & Event Management
West Liberty University
01.2015
Skills
- Strategic & Database Marketing (Direct Mail, Email, Segmentation)
- Guest Experience & Brand Loyalty
- Revenue & Promotions Strategy
- Event Marketing & Experiential Activations
- Cross-Functional & Executive Partnership
- Project & Vendor Management
- Budgeting, P&L & ROI Analysis
- Team Leadership, Training & Development
Timeline
Database & Direct Mail Manager
MGM Resorts & Casinos – Northfield Park
01.2024 - Current
Executive Assistant to SVP & General Manager
JACK Cleveland Casino
01.2022 - 01.2024
Promotions & Special Events Supervisor / Interim Manager
JACK Cleveland Casino
01.2019 - 01.2022
Promotions & Special Events Lead / Coordinator
JACK Cleveland Casino
01.2016 - 01.2019
BA - Business Administration, Tourism & Event Management
West Liberty University
MBA - Hospitality & Casino Management
Louisiana State University