Jordan Wethington
Summary
Strategic communications and public relations professional with 7+ years of experience developing executive communications, integrated communications strategies, media materials, and high-profile storytelling initiatives across financial services, nonprofit, agency, and retail organizations. Proven ability to lead cross-functional communications projects, develop executive messaging, support media events, create multimedia content, and translate complex business initiatives into compelling narratives for diverse audiences. Experienced leveraging AI-assisted communications tools, digital platforms, analytics, and emerging technologies to strengthen organizational visibility, enhance audience engagement, and support strategic business objectives. Master's degree in Public Relations.
Overview
5
5
years of professional experience
Work History
Strategic Communications Specialist
Canandaigua National Bank
Canandaigua, NY
04.2023 - 06.2026
- Served as a trusted communications advisor to senior leadership by developing executive messaging, presentations, strategic communications materials, and organizational announcements that supported high-profile business initiatives and enterprise-wide communications.
- Developed executive messaging, media materials, website content, SharePoint resources, newsletters, and internal communications supporting strategic organizational initiatives for a financial institution serving 131,976 customers across 89,425 households, while maintaining consistent brand standards.
- Supported media relations initiatives by developing press materials, media kits, executive communications, photography, and event communications for press conferences, executive announcements, and community engagement initiatives.
- Partnered with executive leadership and cross-functional teams to develop integrated communications strategies supporting Product, Marketing, Retail Banking, Wealth Management, Community Engagement, and enterprise-wide business priorities.
- Produced executive presentations, quarterly Town Hall messaging, agendas, speech support, and event communications for multiple business divisions, ensuring consistent messaging across leadership communications.
- Created customer-facing marketing collateral, campaign assets, digital signage, branch communications, promotional materials, and executive communications that strengthened organizational visibility and customer engagement.
- Managed internal communications through SharePoint, newsletters, website content, and a digital signage network reaching more than 700 employees across multiple locations, ensuring timely, accurate, and consistent organizational messaging.
- Edited and proofread executive communications, Annual Reports, Statements of Condition, corporate publications, and leadership materials, ensuring accuracy, regulatory compliance, editorial quality, and brand consistency.
- Coordinated sponsorship communications, community partnerships, volunteer initiatives, media events, and executive appearances while collaborating with internal stakeholders, community organizations, and external partners.
- Produced multimedia communications assets, including photography, digital content, and visual storytelling materials, to increase visibility and engagement for organizational initiatives across internal and external channels.
- Leveraged analytics, audience insights, and AI-assisted research tools to evaluate communication performance, strengthen messaging strategies, and identify opportunities to improve audience engagement.
Lead Graduate Public Relations Intern
La'Lew Public Relations
Rochester, NY
04.2025 - 09.2025
- Led a team of graduate interns by coordinating weekly communications meetings, assigning project priorities, monitoring deliverables, and serving as the primary liaison between interns and agency leadership.
- Developed integrated communications strategies, messaging frameworks, executive presentations, and strategic communications plans supporting the launch of the House of La'Lew membership initiative.
- Produced blogs, website content, newsletters, promotional materials, email marketing campaigns, onboarding resources, FAQs, referral communications, and branded marketing assets supporting organizational growth.
- Conducted audience research, competitive communications analysis, market research, and emerging industry trend analysis to strengthen messaging, campaign positioning, and strategic recommendations.
- Presented communications strategies, campaign recommendations, and project updates directly to executive leadership while facilitating cross-functional collaboration throughout project development.
- Developed public relations materials including press releases, media advisories, media pitches, targeted media lists, and executive communications supporting organizational visibility.
- Collaborated on branding concepts, visual communications, membership certificates, award recognition materials, and digital assets while maintaining consistent messaging across communication channels.
- Leveraged AI-assisted research and content development tools to improve communications planning, messaging development, editorial workflows, and content production.
Community Outreach & Communications Lead
Dick's House of Sport
Victor, NY
04.2022 - 04.2023
- Produced multimedia storytelling content including photography, short-form video, social media assets, website content, and promotional materials supporting community engagement initiatives and retail marketing campaigns.
- Planned and coordinated community outreach events by collaborating with store leadership, nonprofit organizations, schools, community partners, and field marketing teams.
- Developed marketing communications, event materials, promotional campaigns, and customer-facing content supporting local brand visibility and community engagement.
- Managed event logistics, stakeholder communications, photography, and on-site coordination for community activations including Shop with a Cop and youth sports initiatives.
- Collaborated with cross-functional teams to strengthen brand awareness through integrated communications, experiential marketing, and community partnerships.
- Maintained consistent brand messaging across digital, print, social media, and in-store communications.
Club Treasurer
Public Relations Student Society at SUNY Brockport
Brockport, New York
08.2021 - 05.2022
- Supported club operations, communications initiatives, member engagement, and professional development activities for the PRSSA Club at SUNY Brockport, a university serving approximately 6,424 students.
- Collaborated with the club advisor, an Associate Professor in the Department of Journalism, Broadcasting, and Public Relations, to support club initiatives, professional development opportunities, and member engagement.
- Partnered with a team of 8 to 10 students on the award-winning "Truth About Gen Z" public relations research project, contributing to research design, audience analysis, data interpretation, and strategic recommendations.
- Developed presentations, research reports, strategic recommendations, and visual communications using Microsoft PowerPoint and Canva to present findings to faculty, industry professionals, and peers.
- Wrote and edited research summaries, strategic recommendations, and presentation materials, translating complex research into clear, audience-focused communications.
- Coordinated club meetings, networking events, fundraising initiatives, and guest speaker programs while collaborating with students, faculty, public relations professionals, and community partners.
- Managed the club budget, financial reporting, and organizational resources while supporting fundraising initiatives and day-to-day club operations.
Education
Master of Science - Public Relations
SUNY Buffalo State
Buffalo, NY12-2025
Bachelor of Science - Communications
SUNY, Brockport
Brockport, NY05-2022
Associate of Applied Science - Criminal Justice
Finger Lakes Community College
Canandaigua, NY12-2014
Skills
- Strategic Communications
- Public Relations
- Media Relations
- Executive Communications
- Executive Messaging
- Integrated Communications Planning
- Strategic Storytelling
- Media Outreach
- Thought Leadership
- Content Strategy
- Writing & Editing
- Internal & External Communications
- Multimedia Storytelling
- Brand Messaging
- Cross Functional Collaboration
- Stakeholder Engagement
- Crisis Communications
- Event Communications
- Digital Communications
- Social Media Strategy
- Web Content Management
- Content Development
- Project Management
- AI Assisted Communications
Technical Skills
Communications & Digital
- SharePoint
- Content Management Systems (CMS)
- Adobe Creative Cloud (Photoshop, InDesign, Acrobat)
- Canva
- Meta Business Suite
- Google Analytics
- Mailchimp
- Salesforce CRM
- ChatGPT
- Microsoft Copilot
- Google Gemini
- Claude
- Perplexity AI
- AI Assisted Research & Content Development
- Prompt Engineering
- Microsoft 365
- Microsoft PowerPoint
- Word
- Excel
- Outlook
- Microsoft Teams
- SurveyMonkey
- Avannis
Timeline
Lead Graduate Public Relations Intern
La'Lew Public Relations
04.2025 - 09.2025
Strategic Communications Specialist
Canandaigua National Bank
04.2023 - 06.2026
Community Outreach & Communications Lead
Dick's House of Sport
04.2022 - 04.2023
Club Treasurer
Public Relations Student Society at SUNY Brockport
08.2021 - 05.2022
Master of Science - Public Relations
SUNY Buffalo State
Bachelor of Science - Communications
SUNY, Brockport
Associate of Applied Science - Criminal Justice
Finger Lakes Community College