
Marketing specialist with strong expertise in social media strategy, content creation, email marketing, and lead generation. Proficient in utilizing analytics to improve performance, increase engagement, and drive customer acquisition and retention. Combines creativity with data-driven insights to deliver measurable results.
Developed and managed comprehensive business-to-business marketing strategies to enhance partnerships with healthcare providers and corporate wellness programs in Tampa Bay region.
Executed and supervised consumer-facing marketing initiatives, including digital marketing and community outreach programs.
Led rebranding efforts for Sheldon Road Chiropractic, focusing on brand identity and consistent representation across all channels.
Oversaw management of company social media accounts, including content creation, scheduling, and community engagement.
Tracked and analyzed marketing performance metrics, providing actionable insights to company leadership.
Maintained relationships with external vendors and agencies to support marketing objectives.
Developed and managed social media content calendars to enhance brand visibility and audience engagement.
Created on-brand static and video content tailored for platform-specific performance.
Tracked and analyzed social media metrics to refine content and campaign strategies.
Supported lead generation by tracking inquiries, following up with prospects, and maintaining organized lead data.
Built and scheduled email marketing campaigns for promotions, announcements, and retention initiatives.
Executed integrated marketing campaigns across social media, email, and in-gym collateral.
Produced weekly retention and attendance reports to identify trends and inform member engagement strategies.
Delivered personalized product recommendations to enhance guest satisfaction and foster repeat engagement.
Educated guests on beauty trends and new products to drive effective upselling strategies.
Maintained visual merchandising standards to elevate brand presentation and sales outcomes.
Recognized for delivering high-quality guest experiences in a dynamic retail setting.
Administrative and project support
Data analytics and reporting
Brand voice and audience growth
Campaign planning and execution
Content creation and management
Cross-functional collaboration
Email marketing strategies
Social media strategy and management
Adobe Creative Suite proficiency
Canva design skills
Notion organization tools
Social media platforms expertise
Virtual collaboration tools