Microsoft Excel
Jordana Canaan
New York,NY
Summary
Focused Public Relations and Marketing Specialist with unique positivity in any situation. Persuasive and eloquent with expertise in Public Relations, Marketing, and Event Planning. Proven track record of thinking quickly to answer questions in high-pressure situations.
Overview
5
5
years of professional experience
Work History
Public Relations Specialist
Machineblack
02.2024 - Current
- Owned daily tracking and analysis of multi-channel performance metrics, sharing actionable insights with internal teams.
- Partnered with cross-functional teams to delegate tasks, align priorities, and keep campaigns on track from kickoff to launch.
- Developed and executed comprehensive public relations strategies tailored to meet the unique needs of clients across various technology sectors, including Wireless Threat Intelligence, UX Testing, Digital Advertising, Network Security, FinTech, Data Management, and AI
- Crafted engaging press releases to effectively communicate key messages and milestones to targeted media outlets and stakeholders
- Cultivated and maintained strong relationships with members of the media, industry analysts, and influencers to secure positive coverage and enhance brand visibility
- Overseen the creation and distribution of compelling content, including articles, blog posts, and social media updates, to support public relations initiatives and strategic communications efforts
- Monitored media coverage and industry trends to identify opportunities for proactive media outreach and reputation management
- Provided strategic counsel and guidance to clients on public relations best practices, crisis communications, and media relations strategies
- Worked on video editing, graphic design for LinkedIn, websites, digital marketing, and webinar events, created videos for tutorials and new memo releases, created articles from webinars and interviews from clients
- Worked independently and remotely to manage multiple projects simultaneously, prioritize tasks, and meet deadlines while delivering high-quality results
- Conducted industry research and analysis to support the development of targeted messaging and positioning strategies
- Collaborated with non-profit organizations to provide pro bono public relations support and contribute to their mission-driven initiatives
Treasurer
Public Relations Student Society of America
05.2023 - 12.2023
- Collected dues and keep account of all the funds of the chapter
- Signed off budgeting forms for the organization
- Evaluated all grants and charges made towards the organizations set budget
Public Relations Intern
Jane Owen PR
01.2023 - 10.2023
- Created Press Releases, Press Emails, Invitations to events
- Drafted, edited and published articles on films, celebrities, beauty and wellness brands, food and lifestyle companies, etc
- Built press contact list (CBS News, Daily Mail, New York Magazine, New York Post, Modern Luxury Manhattan, Metrosource, Metro New York, NBC News, New York Observer, Spectrum News 1)
- Took part in meetings/ help produce events and invite list
- Helped to gather Business, Press, Photographers through the media list for the Cannes Film Festival event specializing on Denise Richards film 'Paper Empire'
- Created lists of News broadcasters, reporters, podcasts, YouTubers, and press release outlets for upcoming public figures hosting charity events
Social Media Marketing Intern
House Of Gro
10.2022 - 01.2023
- Assisted with the production of creative assets, including social posts and marketing items
- Researched and helped develop ideas for creative campaigns, content and 2022 launches
- Coordinated on content calendars, social reports, and social engagement
- Monitored our network of competitors, target consumers, 'friends + fam' and influencers
- Monitored and presented ideas around trends and creative marketing opportunities
- Reported to Co-Founders, Natasha Roberts, and coordinating with team strategists
- Helped to create rebranding designs for 2023 Launch
- Created new marketing techniques incorporating collaboration with Spotify
Social Media Marketing Intern
Baybee Vintage
06.2021 - 12.2022
- Composed all corporate and talent related press releases
- Created cross functional partnership with PR agencies to drive brand awareness & cultural impact managing their day-to-day timeline, and built a social media voice
- Implemented data driven, creative celebrity & influencer strategies to support key brand messaging while collaborating with internal teams to execute results, analytics, and business reporting/presentations
- Maintained and elevated key talent, influencer relationships, including direct, personal celebrity/influencer relations as well as agents, management, stylist & talent associated media/editorial relationships
Digital Marketing Intern
Fi'ilia Digital Marketing
01.2022 - 04.2022
- Connected with board of directors in a minimum of ten companies daily and researched their websites and social accounts
- Measured each client's growth from past online presence, to the new offered online presence
- Provided daily updates when working to complete the offered digital marketing strategy; and communicate with the client to make sure their mission and appearance of their company is still shown through the cleaner set-up
Education
Bachelor of Arts - Public Relations, Marketing, Journalism
Site University of New York At Plattsburgh
Plattsburgh12-2023
Skills
- Fact-checking
- Partnership development
- Crisis management
- Reputation management
- Event planning
- Content Development
- Content Strategy
- Graphic Design
- Analytical Skills
- Trend Analysis
- Social Media Optimization
- Content Management
- Digital Copywriting
Software
Microsoft Powerpoint
Google Docs
Google Slides
Google Powerpoint
Google Sheets
Hubspot
Canva
Bazaart
Camtasia
Adobe Photoshop
Google Calendar
Hootsuite
Timeline
Public Relations Specialist
Machineblack
02.2024 - Current
Treasurer
Public Relations Student Society of America
05.2023 - 12.2023
Public Relations Intern
Jane Owen PR
01.2023 - 10.2023
Social Media Marketing Intern
House Of Gro
10.2022 - 01.2023
Digital Marketing Intern
Fi'ilia Digital Marketing
01.2022 - 04.2022
Social Media Marketing Intern
Baybee Vintage
06.2021 - 12.2022
Bachelor of Arts - Public Relations, Marketing, Journalism
Site University of New York At Plattsburgh