Jorden Russell
Atlanta,GA
Summary
Marketing student with experience in brand development, digital marketing, market research, and customer engagement. Skilled in Excel and R with entrepreneurial experience building an independent clothing brand. Passionate about combining creativity, consumer insights, and strategy to build meaningful connections between brands and their audiences.
Overview
1
1
Certification
10
10
years of professional experience
2027
2027
years of post-secondary education
Work History
Server
Capers on Main
Kennesaw, GA
05.2025 - Current
- Provide personalized service in an upscale environment while identifying guest needs and recommending menu offerings.
- Manage special requests, transactions, and team coordination with accuracy in a fast-paced setting.
Founder & Brand Developer
LOSER Clothing Brand
01.2024 - Current
- Develop brand identity, positioning, and messaging for an independent streetwear brand.
- Plan social media content and promotions; use market research and audience insights to inform product positioning.
- Manage e-commerce, vendor coordination, product launches, and customer-facing brand execution.
Marketing Intern
VUE Atlanta
Atlanta, GA
01.2025 - 09.2025
- Supported marketing campaigns for luxury events through digital outreach, brand activations, and on-site execution.
- Conducted market research, developed prospect lists, and drafted communications for vendors and collaborators.
Server
Anchor Bar
01.2023 - 01.2025
- Delivered attentive service while recommending menu items and loyalty offerings to enhance guest experience.
Sales Associate
Polo Ralph Lauren
01.2021 - 01.2023
- Provided personalized product recommendations and promoted loyalty programs and seasonal campaigns.
- Supported brand presentation and sales goals through product knowledge and proactive customer engagement.
Server & Trainer
Cravings Home Cooking
01.2017 - 01.2021
- Trained new team members on service standards, communication, and daily procedures while maintaining service quality.
Education
Bachelor of Business Administration (B.B.A.) - Marketing
Kennesaw State University
Skills
Microsoft Excel
R / RStudio
Microsoft PowerPoint
Microsoft Word
Market Research
Social Media Marketing
Brand Development
Audience Segmentation
Customer Engagement
Certification
Foundations: Data, Data, Everywhere — Google
Built foundational skills in data analysis, analytical thinking, and data-driven decision-making.
RStudio Basics — Great Learning Academy
Developed foundational R skills for data analysis, manipulation, and interpretation.
Timeline
Server
Capers on Main
05.2025 - Current
Marketing Intern
VUE Atlanta
01.2025 - 09.2025
Founder & Brand Developer
LOSER Clothing Brand
01.2024 - Current
Server
Anchor Bar
01.2023 - 01.2025
Sales Associate
Polo Ralph Lauren
01.2021 - 01.2023
Server & Trainer
Cravings Home Cooking
01.2017 - 01.2021
Bachelor of Business Administration (B.B.A.) - Marketing
Kennesaw State University