Jordette Applewhite

Within the Transformation Office, I collaborated with corporate executives, SMEs, and cross-functional teams to maintain operational efficiency by implementing agile methodologies across the organization. Additionally, I successfully steered projects from conception to execution, consistently exceeding goals and delivering exceptional results.

• Conducted market research to develop impact analyses and key personas for organizational change management efforts for the Transformation Office.
• Led a cross-functional team in the development and launch of a new website, overseeing the entire project lifecycle from conception to market release.
• Implemented a new intake process for creative asset requests, increasing new projects received and completed by 25%.
• Facilitated branding sessions for Ford Labs, resulting in an updated brand book for the organization to secure new leads.
• Facilitated countless brainstorming and co-creation sessions for various parts of the organization.
• Facilitated branding sessions for Ford's Transformation Office resulting in an updated brand book for the organization, more targeted service offerings for the Global Transformation Office teams and overall align on strategic goals.
• Led a team of 6+ creative professionals across two countries in executing marketing deliverables focused on digital transformation initiatives.
• Crafted targeted communications for Ford's 12,000 product and service professionals, fostering internal alignment and support.
• Created an internal Global Ambassador Program that boosted employee engagement and brand advocacy.
• Planned and executed global virtual and national in person events with 1,500 + attendees resulting in a 60% NPS.

At UnitedFront, a purpose-driven women's clothing store, I led a dedicated creative team, both internal and external, in executing powerful on- and offline marketing strategies that fueled brand awareness, customer acquisition, and sales growth.

• Transformed UnitedFront, a women's clothing store, into a local brand powerhouse, increasing sales and brand awareness.
• Led the development and execution of omnichannel marketing campaigns across email, social media, paid advertising, and influencer partnerships.
• Leveraged consumer insights to inform product development, pricing, and promotional strategies.
• Crafted compelling brand messaging and storytelling that resonated with target audiences.
• Secured strategic partnerships with Google, the National Business League, and Midtown Detroit.
• Launched an entrepreneurial incubator for women, creating a support network and fostering business growth.

Leveraging strategic thinking and project management expertise, I spearheaded market penetration initiatives across diverse verticals including Healthcare, Science, Engineering, and IT, consistently exceeding client expectations while adhering to budget and timelines. My skill in forging impactful partnerships secured key sponsorships, driving brand awareness and business growth.

• Demonstrated proven success in B2B marketing, achieving a 151.32% ROI through data-driven strategies.
• Led the development and execution of successful B2B marketing campaigns across multiple industries.
• Crafted compelling communications that educated potential clients on Kelly's capabilities, resulting in increased leads and business growth.
• Secured key partnerships and increased brand visibility through effective trade show management.
• Developed integrated marketing campaigns that educated clients about Kelly's expertise and fueled business growth.
• Managed relationships with external creative agencies, web development firms, and event vendors, ensuring alignment with project goals and budget constraints.