Lily Margheim
Vancouver
Summary
Strategic communications and administrative operations professional with over 15 years of experience translating complex information into clear, compelling content across public sector and private industry. Equally skilled at building communication strategies and getting into the operational detail that makes them work. Background spans content development, brand strategy, digital marketing, public-facing customer service, and public works administration. Known for writing that connects, judgment that holds under pressure, and a genuine commitment to the communities being served.
Overview
1
1
Certification
22
22
years of professional experience
Work History
Founder & Lead Content Strategist
Above The Fold NW
09.2015 - Current
- Founded and operated digital marketing and content strategy firm, delivering tailored solutions for small to mid-sized clients in IT, data security, and BizTech.
- Developed comprehensive digital marketing campaigns featuring SEO-optimized content, brand strategy, website copy, and social media to enhance client visibility.
- Pursued master-level coursework in writing, marketing, and digital strategy to refine skills and stay current with industry trends.
Administrative Coordinator
City of Ridgefield
06.2025 - 07.2026
- Served as primary contact for operations, parks, streets, and cemetery programs, addressing inquiries through multi-line phones, email, and Access Ridgefield.
- Facilitated O&M crews by creating and processing work orders while maintaining accurate records.
- Documented Kaizen/Lean process improvements and developed seven cross-departmental workflows enhancing efficiency for Capital Projects and Community Development.
- Functioned as system administrator for internal systems, resolving software issues and assisting staff with unfamiliar systems.
- Temporary Assignment through Express Employment Professionals
Customer Service Representative
Insurance Auto Auctions
06.2024 - 06.2025
- Managed front-of-house operations, handling multi-line phones, payment processing, and customer intake for buyers, sellers, and transport partners, ensuring smooth transactions and customer satisfaction.
- Coordinated with title clerks, yard staff, and transport teams to resolve issues and maintain accurate documentation, facilitating efficient auction cycles.
- Served in a temporary role with Express Employment Professionals
Sales Exec & Marketing Strategist
Sears & Roebuck
10.2011 - 09.2015
- Achieved promotion to Marketing Strategist by demonstrating leadership and strategic impact.
- Overhauled regional marketing toolkits, providing sales teams with high-converting collateral that streamlined retail buyer journey.
- Modernized customer-facing marketing assets, enhancing alignment with current market trends.
- Redesigned legacy marketing collateral, driving a critical lift in sales conversion rates.
Sales & Marketing Account Executive
Clear Wireless Internet
10.2008 - 10.2011
- Spearheaded localized subscriber acquisition initiatives, achieving rapid brand adoption among target demographics.
- Collaborated with regional marketing and field teams on early-stage 4G network deployments, converting competitive accounts from legacy providers into loyal subscribers.
- Consistently recognized among the top-tier sales staff regionally, significantly outperformed during the high-stakes rollout of wireless broadband services.
Client Relations Specialist
United Purchasing Company
04.2004 - 10.2008
- Grew program membership by 59%+ within the first year through targeted engagement strategies.
- Led strategic growth initiatives to increase program membership, enhance affiliate brand equity, and improve program utilization.
- Quantified profit impact of marketing strategies (PIMS) for existing services; utilized findings to advise and create a more client-centered program model.
Education
Bachelor of Science - Nursing
Murray State University
Murray, KY05-2004
Associate of Applied Science - Nursing
Hopkinsville College
Hopkinsville, KY05-2002
Skills
- Digital marketing strategy
- Content marketing
- Marketing strategy
- Brand development
- Client acquisition
- Project management
- Cross-departmental collaboration
- Team leadership
- Social media management
- Communication skills
Certification
- Google Analytics (GA4) Certification - 2023
- HubSpot Content Management Certification - 2023
- Microsoft 365 Fundamentals (MS-900) - 2024
- HubSpot Social Media Certification - 2025
Affiliations
- Volunteer Chair, Recovery Support Services — Gresham, OR (2015-2017, 2021-Present)
- Ongoing Community Business, Above The Fold NW — Gresham, OR (2016-Present)
Timeline
Administrative Coordinator
City of Ridgefield
06.2025 - 07.2026
Customer Service Representative
Insurance Auto Auctions
06.2024 - 06.2025
Founder & Lead Content Strategist
Above The Fold NW
09.2015 - Current
Sales Exec & Marketing Strategist
Sears & Roebuck
10.2011 - 09.2015
Sales & Marketing Account Executive
Clear Wireless Internet
10.2008 - 10.2011
Client Relations Specialist
United Purchasing Company
04.2004 - 10.2008
Bachelor of Science - Nursing
Murray State University
Associate of Applied Science - Nursing
Hopkinsville College