Juan Pablo Villalobos
El Paso
Summary
Dynamic Lead Content Strategist with a proven record in social media strategy and platform growth. Expertise in analytics and video content creation, driving engagement for brands while collaborating effectively with partners.
Overview
2026
2026
years of professional experience
Work History
Founder & Lead Content Strategist
JPRUMBO
El Paso
08.2017 - Current
- Designed and executed platform-specific content strategies generating 20+ videos with 1M+ views
- Utilized analytics (retention, watch time, shares, CTR) to optimize content performance
- Built and managed a multi-platform social media ecosystem reaching 650K+ followers (Instagram 250K, TikTok 280K, YouTube 120K)
- Directed partnerships with brands, athletes, and media organizations for impactful campaigns
- Partnered with TelevisaUnivision to create official match coverage for MiSelección (Mexico vs Paraguay)
Founder & E-commerce Content Strategist (Paid Soci
JPV MEDIA LLC
El Paso
08.2024 - 08.2025
- Founded and scaled a DTC e-commerce brand generating $400K in revenue within the first year
- Drove growth through Facebook & Instagram Ads, enhancing performance-based creative to maximize engagement
- Developed and tested high-converting UGC-style video ads and direct-response content
- Analyzed and optimized paid media metrics, improving CTR, CPA, conversion rate, ROAS, and AOV for campaign effectiveness
- Integrated insights from organic content into paid campaigns, enhancing creative efficiency and scalability
Videographer & Social Media Content Strategist
Cobblestones
Boston
2022 - 2024
- Led video content creation and social media storytelling, contributing to $1M+ in revenue during the company’s second year
- Collaborated with ownership to align content strategy with brand positioning and support growth goals
- Produced short-form video content to drive foot traffic and enhance brand awareness
- Established consistent visual identity and content presence to support brand expansion
Education
Bachelor of Arts - Film And Video Production
Fisher College
Boston, MA05-2024
Skills
- Social Media Strategy & Platform Growth
- Content Strategy & Storytelling
- Paid Social Advertising (Facebook & Instagram Ads)
- Social Media Analytics & Insights
- Content Calendar Planning & Scheduling
- Short-Form Video Editing (Reels, TikTok, Shorts)
- Adobe Creative Suite (Premiere Pro, Photoshop, After Effects)
- Final Cut Pro & CapCut
- Trilingual: English, Spanish, French
- Video content creation
Timeline
Founder & E-commerce Content Strategist (Paid Soci
JPV MEDIA LLC
08.2024 - 08.2025
Founder & Lead Content Strategist
JPRUMBO
08.2017 - Current
Videographer & Social Media Content Strategist
Cobblestones
2022 - 2024
Bachelor of Arts - Film And Video Production
Fisher College