Jordyn Barker
Marketing Manager
Spring,TX
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Meadowlake Pet Resort
6393 Richmond Avenue, Houston, TX 77057
06.2022 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
Marketing Coordinator Intern
Manvel Lakes Animal Hospital
Houston, TX
07.2021 - 05.2022
- Collaborated with team members to help expand marketing channels.
- Contributed to mock-ups, email campaigns and social media content.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Created press releases and announcements, newsletter articles and website copy.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Revitalized web content and social media profiles with new and interesting content.
Education
Bachelor of Arts - Sales And Marketing Education
Texas A&M University - Corpus Christi
RELLIS, College Station, TX05.2022
Highschool diploma -
Angleton Highschool
Angleton, TX05.2016
Skills
- Strong people skills and ability to communicate effectively and develop bonds with team members and clients
- Facebook, Instagram, and Tik Tok media platforms
- Marketing Strategies
- Marketing Analytics
- Digital Media
- Data Analytics
- Public and Media Relations
- Partnership Development
- Staff Management
- Customer Relationship Management (CRM)
- SEO Optimization
- Creative Direction
- Marketing campaign development
- Vendor Relations
- Influencer Marketing
- Google Analytics
- Cross-departmental Alignment
- Campaign Performance Tracking
- Email Marketing
Hobbies:
- A&M Football Games
- Skiing
- Playing tennis
- Working out
Timeline
Marketing Manager
Meadowlake Pet Resort
06.2022 - Current
Marketing Coordinator Intern
Manvel Lakes Animal Hospital
07.2021 - 05.2022
Bachelor of Arts - Sales And Marketing Education
Texas A&M University - Corpus Christi
Highschool diploma -
Angleton Highschool