Joscelyn Willett
Pleasant Hill,CA
Summary
Dynamic and versatile writer and communications specialist with over 15 years of experience in the video game industry, skilled in crafting engaging narratives, managing media relations, and collaborating across multiple teams on content development and brand voice.
Overview
16
16
years of professional experience
Work History
Director of Communications
Maximum Entertainment
10.2023 - 11.2025
- Developed and led global communications strategies that elevated brand awareness and supported game launches across PlayStation, Xbox, Nintendo Switch and Steam platforms.
- Oversaw all corporate, product, and community messaging, ensuring consistency of voice and alignment with the publisher’s creative and business goals.
- Managed cross-functional teams and external agencies to execute effective PR, social media, and content campaigns.
- Crafted press materials, talking points, and executive messaging for external and internal announcements and events.
- Analyzed campaign performance and audience insights to refine communication strategies across owned and earned channels.
Director of Communications
Modus Games
04.2021 - 10.2023
- Partnered with executive leadership and parent company stakeholders to craft unified narratives around company vision, brand evolution, and long-term creative direction.
- Worked closely with Marketing and Design teams on rebranding initiative, aligning consumer-facing identity with company values and strategic direction.
- Orchestrated successful product launches through well-coordinated PR efforts, including online and onsite press tours.
- Wrote and distributed press releases, fact sheets, review guides, and packing copy spanning all gaming genres.
Senior Communications Manager
Modus Games
04.2017 - 04.2021
- Authored compelling written content for marketing campaigns, corporate communications, websites, and social media channels to engage diverse audiences.
- Proofread and edited all communications materials, maintaining high standards of accuracy, clarity, and alignment with brand voice.
- Developed communications strategies to obtain high-level placements in print and online media.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches and campaigns.
PR Coordinator and Copywriter
Maximum Games
08.2009 - 05.2012
- Wrote all business and consumer-facing copy including: sales sheets, packaging, online retail listings, web copy, print and online advertisements, brochures, one sheets, and presentations.
- Pitched key video game industry press and secured top-tier coverage and reviews of console and PC games.
- Edited in-game localization strings and assisted developers with scriptwriting.
- Managed all company social media platforms.
Education
Bachelor of Arts - Creative Writing
San Francisco State University
San Francisco, CA01-2006
Skills
Cross-departmental collaboration
Writing and editing expertise
Adaptability and resilience
Media relations
Content creation
Project and time management
Timeline
Director of Communications
Maximum Entertainment
10.2023 - 11.2025
Director of Communications
Modus Games
04.2021 - 10.2023
Senior Communications Manager
Modus Games
04.2017 - 04.2021
PR Coordinator and Copywriter
Maximum Games
08.2009 - 05.2012
Bachelor of Arts - Creative Writing
San Francisco State University
Programs
- Office Suite
- Jira
- Favro
- Slack
- Google Workspace
- Constant Contact
- Sprout Social
- Mailchimp
- Basecamp