Jose Rainier Cuadra

Direct all Retail operations, driving strategic development of brand vision to meet KPIs and revenue goals, while managing retail P&L across locations.

Key Achievements:

• Achieved significant revenue growth: 40% increase in 2021 and 65% surge in 2022.
• Executed brand strategies to elevate KPIs and exceed revenue goals.
• Guided store management in nurturing Clayton and Crume brand identity, fostering client engagement and retention.
• Championed brand strategy execution through effective leadership, inspiring management teams and driving company goals.

Oversaw development and execution of visual direction, presentation, defining brand identity for existing and new Guideshops.

Key Achievements:

• Achieved year-on-year revenue growth of 10%.
• As Interim Product Development Manager, managed project timelines and inter-departmental workflows.
• Fostered and educated store management in cultivating client relationships, offering design solutions while upholding design integrity and quality.
• Oversaw creation of directives for merchandising, product launches, and window displays.

Collaborated with CEO, EVP of Design and SVP of Marketing to define brand positioning, established Resort 365 product, and created a campaign that generated over $160M in revenue growth for Oxford Industry shareholders.

Key Achievements:

• Led cross-functional teams in the exploration, development, and implementation of merchandising and brand strategies, while fostering strong client relationships.
• Orchestrated centralized development of creative assets, including campaigns, catalogs, in-store marketing, and website photography.
• Managed design and execution of 37 Lilly Pulitzer stores and 2 luxury hotel boutiques (The Ritz-Carlton and The Breakers), drove market-specific growth and deeper brand and client engagement.
• Spearheaded in-store creative direction for Target (2015) and Pottery Barn (2018) collaborations.
• Managed budgets for branding initiatives, ensuring compliance with annual capital and operational plans.